Blog
This is The Best Media blog where we write about digital marketing. We cover Video, SEM, SEO, Social Media and anything else we think may help business owners or marketers get the most from their online presence.
Ways to Increase Your Website’s Page Speed
Google has started taking site speed into account as one of the factors for deciding search result listings. Bounce rates, particularly on mobile devices, are higher when the site speed is slow. According to digital marketing specialist Max Goldberg, a website that...
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Malicious Bots – What Are They and How Can You Avoid Them?
A malicious bot is malware designed to steal information, or infect a host, often used by cyber criminals. The threat of these automated programs can come in many forms; DDOS, spam, content duplication, etc. Some are designed to strictly scrape information from your...
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Looking to Partner With a YouTube Influencer? Here are Some Useful Tips
Partnering with a YouTube influencer can be extremely beneficial for your business. But, as with any business decision, making the right choice takes some time and thought. The most important thing that you should keep in mind is to choose one that is relevant to your...
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Creating a Smartphone App for Your Business
So, you’ve decided to create an app for your business. But where do you start? Do you approach this in a hands-on, cost-effective manner, or do you dish out the money to hire a professional who already has the skills and knowledge in creating apps? There are three...
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Why Page Speed Will Affect Both Your SEO Rankings and Conversion Rates
Page speed is a critical element in SEO and it should be addressed if your website is not up to par. It relies on a wide range of factors, from your host to your design. Google has stated that the speed of a page is a factor that decides a website's ranking and there...
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Here Are Some Mind-Boggling YouTube Facts That You Need To Know
Are You Using YouTube to Boost Business? To a lot of us, YouTube is a place where we can watch music videos, view some how-to tips for that new project, or just watch something funny to make us laugh. But there’s so much more to this picture. BOOK A FREE CONSULTATION...
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Are you reaching out to customers through innovative smartphone advertising? Businesses can use smartphone ad campaigns to reach their audience effectively and create awareness for their service or product. There are a few different schools of thought as to what...
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The Best Tips on How to Use Twitter For SEO
Here are some handy tips on how to use Twitter for search engine optimization: Use an Appropriate Account/Username Your Twitter account name will show up in your URL, so try to include your most relevant keyword, as search engine crawlers will pick up on this. It...
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Factors That Hurt Your Search Engine Ranking
Just as there are factors that can improve your search engine ranking, there are also factors that hinder it. There are numerous things that make up this list of do’s and don'ts, some of which only the search engines know. But thankfully, there are some that the...
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How to Generate Traffic Without Google
Businesses often suffer collateral damage as a result of a Google algorithm update. It’s happened before, and it will happen again. If you don’t have the budget to hire an experienced SEO professional to stay on top of these occurrences, then you need to take some...
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Important Basic Factors That Affect Web Page Ranking
Every search engine has its own methods and algorithms that sort information to produce search results. This is why search results will vary from Google, to Bing, to Yahoo, etc. They are constantly changing their algorithms for the purpose of providing the best, most...
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The Best Tips for Selecting Your Keywords
All the SEO tricks and tips in the world wont help your business, unless you are using the right keywords. Keywords are what we type in when we are searching for products, services, or answers on search engines. Search engines rely on website keywords in order to sort...
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A Search Engine That Doesn’t Track Searches – Can it Survive?
Search engines such as Google rely heavily on our search queries. This allows them to do what they do best: produce relevant search results for each user. Things like web page tracking and search history makes this all possible. But, with today’s rising concerns about...
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How to Recover From a Social Media Disaster
It takes 20 years to build a reputation and one tweet to ruin it. Building a reputable online presence for your business can take a very long time. Social media websites like Facebook and Twitter are used by most businesses to help brand and market themselves. It’s a...
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The Best Tips for Creating High Quality Blog Posts
Every blog post you write is an opportunity to strengthen your relationship with your readers. Blog posts help drive traffic to your website, improve your SEO, and help guide the way to becoming an online authority figure. You’re essentially planting “seeds”, and when...
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Free Online Classes for Internet Marketing Beginners
There isn’t a business out there that wouldn’t benefit from digital marketing. Today, having a website and knowing how to promote it is a necessity, just as you would register your company’s name with your state or province. You can’t do without it. BOOK A FREE...
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The 5 Most Common SEO Myths and Misconceptions
Algorithms Updates, New Variables And Other Ranking Factors Are Always Changing, So Unless You Have A Dedicated SEO Person, It Can Be Quite Overwhelming. It can be a struggle to keep up with the latest changes in the world of search engine optimization. For example,...
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The Benefits of Bing Ads and Why You Should Not Ignore Them
Despite the popularity of Google, you shouldn't discount the importance of other options, such as Bing. Bing is often seen as the secondary choice when launching a paid search campaign – Google Adwords usually being the first choice. However, Bing has made some...
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Why You Will Eventually Need An App For Your Retail Business
Apps exist for almost any conceivable human function, from entertainment to communication. There’s a reason why the saying “there’s an app for that” came about. Some believe that eventually, the reliance on apps will become so prevalent that businesses will almost...
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E-Commerce Websites – Do They Rank Differently Than the Rest?
Are there specific SEO techniques that should be used for e-commerce websites? The answer is yes. E-commerce marketers must pay close attention to a variety of e-commerce-specific factors, especially considering how huge this market has become. In 2015, e-commerce...
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