Blog
This is The Best Media blog where we write about digital marketing. We cover Video, SEM, SEO, Social Media and anything else we think may help business owners or marketers get the most from their online presence.
Important SEO Steps For Your New Website
When launching a website, getting things right in the beginning will save you hours of work in the future. The primary steps you take will have a big impact on your website’s potential to rank well in search engines, bring in traffic, leads, and ultimately sales. It’s...
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The Importance of Having Good Title Tags
Search Engine Optimization is a long-term, ongoing process that starts with the design phase. There are a number of factors that make up a well-structured SEO-friendly website. But here, we will be talking about title tags, how to create quality ones and why they’re...
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How to Detect Malicious Bot Activity on Your Website
An Internet bot is a program that runs automated tasks over the Internet. They play a major role in terms of search engines, monitoring websites, collecting search information and scanning for vulnerabilities. Almost half of all activity on the Internet is from bots....
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How Augmented Reality Will Change the World of Digital Marketing
Augmented reality technology bridges the gap and blurs the lines between the physical and the virtual. With this technology showing no signs of slowing down, businesses will have to adjust their marketing and advertising campaigns to focus more on digital, online...
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Google’s “Fred” Update is Taking Out The Trash
Google has confirmed the “Fred” update, but hasn’t exactly elaborated on the details. From the looks of it, it seems as though sites with low value content were hit hard by this update. Examples of “low value” sites would include websites that: BOOK A FREE...
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SEO Tools That Will Help You and Your Website Ranking
When it comes to Search Engine Optimization, we can use all the help we can get. This is particularly true for those who are doing most of the legwork themselves, and don’t have a lot of money to invest in hiring an SEO expert. There’s a lot of SEO tools out there –...
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How Voice Search Software Will Change Our Lives
Although voice search technology has been around for over a decade, its popularity has dramatically risen. This can be attributed to virtual assistant products like Alexa, Siri and Cortana that use machine learning algorithms, which allows them to get better at what...
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What To Do If Your Website Has Been Blacklisted
Most website owners only start to think about security after their site gets hacked or infected. Getting blacklisted due to a security threat can be disastrous for your website and your business. Aside from the humiliation and loss of trust from your visitors, your...
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What Can You Do to Prevent Your Website From Being Scraped?
Content scrapers steal your content for their own websites or blogs without your permission. This is usually performed by using automated software. This software can not only take the information from an RSS feed, but it can also post the same information on someone...
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How Search Engine Crawlers Work
Search engine crawlers (or spiders) are small, automated software programs, also referred to as robots. These programs will frequently roam around the World Wide Web, searching for new, updated, or changed web pages, which helps search engines index or "catalog" every...
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Learn the Basics of How Pay-Per-Click (PPC) Marketing Works
Are you having a difficult time with your SEO strategy and struggling to boost your search engine ranking? Pay Per Click Quote Request Assuming you have a budget of some sort to work with, PPC may be a viable option for your business. PPC (which stands for...
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Email Marketing Tips For Small Businesses
Despite what some might say, email marketing is still alive and well. With the explosion of social media sites today, some feel that email is a dying marketing tool. However, email still remains one of the most lucrative marketing channels for businesses. It’s a free...
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Ways to Increase Your Website’s Page Speed
Google has started taking site speed into account as one of the factors for deciding search result listings. Bounce rates, particularly on mobile devices, are higher when the site speed is slow. According to digital marketing specialist Max Goldberg, a website that...
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Malicious Bots – What Are They and How Can You Avoid Them?
A malicious bot is malware designed to steal information, or infect a host, often used by cyber criminals. The threat of these automated programs can come in many forms; DDOS, spam, content duplication, etc. Some are designed to strictly scrape information from your...
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Looking to Partner With a YouTube Influencer? Here are Some Useful Tips
Partnering with a YouTube influencer can be extremely beneficial for your business. But, as with any business decision, making the right choice takes some time and thought. The most important thing that you should keep in mind is to choose one that is relevant to your...
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Creating a Smartphone App for Your Business
So, you’ve decided to create an app for your business. But where do you start? Do you approach this in a hands-on, cost-effective manner, or do you dish out the money to hire a professional who already has the skills and knowledge in creating apps? There are three...
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Why Page Speed Will Affect Both Your SEO Rankings and Conversion Rates
Page speed is a critical element in SEO and it should be addressed if your website is not up to par. It relies on a wide range of factors, from your host to your design. Google has stated that the speed of a page is a factor that decides a website's ranking and there...
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Here Are Some Mind-Boggling YouTube Facts That You Need To Know
Are You Using YouTube to Boost Business? To a lot of us, YouTube is a place where we can watch music videos, view some how-to tips for that new project, or just watch something funny to make us laugh. But there’s so much more to this picture. BOOK A FREE CONSULTATION...
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How to Advertise on Smartphones
Are you reaching out to customers through innovative smartphone advertising? Businesses can use smartphone ad campaigns to reach their audience effectively and create awareness for their service or product. There are a few different schools of thought as to what...
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The Best Tips on How to Use Twitter For SEO
Here are some handy tips on how to use Twitter for search engine optimization: Use an Appropriate Account/Username Your Twitter account name will show up in your URL, so try to include your most relevant keyword, as search engine crawlers will pick up on this. It...
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