Blog
This is The Best Media blog where we write about digital marketing. We cover Video, SEM, SEO, Social Media and anything else we think may help business owners or marketers get the most from their online presence.
Duplicate Content – The SEO Consequences and the Remedy
Duplicate content is content that appears on the web in more than one place. You’re probably already familiar with the term “duplicate content”, but do you know the consequences it can have on your website? The use of duplicate content isn’t always done intentionally,...
read moreAre You Using too Many H1 Tags on Your Site for SEO Purposes?
How many H1 tags should you use on your site? This question has been asked many times over by webmasters and designers. For SEO reasons, it’s something that you should be aware of. H1 tags are extremely important, as they are a ranking signal and they provide...
read moreHow To Continue Using Pop-Ups Without Hindering Your SEO
Google is penalizing websites using intrusive pop-up ads, and they will likely see a drop in search rankings. After Google announced this new algorithm update regarding intrusive pop-up ads, businesses and website owners were quick to call their webmasters. The...
read moreBuilding Links By Guest Posting? Why You Should Approach With Caution
We've all done it at some point - dropping our links through a guest posting on a website we’ve visited. It’s a legit, effective way to reach a community and create exposure for your business or website. But, the question is, if you do this too frequently, will Google...
read more
SEO Tips For Your Mobile Friendly Website
There are more people accessing the Internet with their mobile phones than with any other device. Mobile Friendly Responsive Web Design Services Yet, many websites are still not mobile friendly and are not even designed to adjust to different screen sizes....
read more3 SEO Practices That You Should Avoid
Some of us have heard or read about “black hat” techniques used for search engine optimization. This refers to sneaky optimization tactics that webmasters use to boost their sites’ rankings in search results. These black hat tactics go against Google's webmaster...
read moreProtecting Your Business’ Online Reputation
Have you ever Googled your business? You can probably guess most of the search results, which would include your social media sites, your blog, your website, etc. But have you ever thought of checking for other information that was not put there by you? BOOK A...
read moreSelecting the Right Digital Marketing Agency for Your Business
Most larger companies today have their own in-house digital marketing team. This team will address all angles of marketing for the business. But, smaller companies who are not quite large enough to have their own team will typically opt for professional help by hiring...
read moreChat Bots – The Future of Digital Marketing and Customer Service?
Some of today's top brands are using automated messaging apps or “chat bots” to engage their audience. Although the technology is not perfected, bots now have the ability to hold sensible conversations with their users. So not too far into the future, you might call a...
read moreWill 301 Redirects Affect My SEO Ranking?
Let’s start by defining the term “301 redirect”. A 301 redirect is a method used to tell search engines and browsers that a website has been permanently moved to a new location. It will send visitors to a different URL than the one originally requested, without having...
read moreDoes Using WordPress Provide SEO Benefits?
WordPress is one of the most commonly used tools for building websites today. Its easy-to-use interface has made it a popular choice for many, particularly smaller businesses and independents who maintain their own sites. The technology and interface is simple, which...
read more
Does Having an EMD (Exact Match Domain) Help or Hinder Your Ranking?
An EMD is a domain name that is an exact match with a popular search query. Typically, the name will contain a highly-searched keyword or phrase, such as “buy Nike shoes”. In the past, simply having a URL that contained highly-targeted keywords would boost you to the...
read more
The Benefits of Using “.Brand” Top Level Domains
Ranking high in search results should be every business owner's top priority. Not surprisingly, the main question with today's new .brand top level domains is will they rank equally as well, or better than .com domains? Initially, there was a lot of uncertainty about...
read moreSearch Engine Optimization Tips for Podcasts and Audio
Search engines “read” your website based on the text found on your site. This includes the content, meta tags, alt text, links, and the keywords used in all of these things. At this point in time, search engines can't “watch” a video, and therefore they still remain...
read more
How Negative Keywords Will Save You Money on Google AdWords
The most important aspect of using Google AdWords is choosing the right keywords for your campaigns. But, have you selected any negative keywords? Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to...
read more
Is it Worth Switching to HTTPS for the Sake of SEO?
HTTPS (or secure HTTP) was developed to allow secure transactions and authentication. When it comes to confidential material such as bank accounts, this is crucial, as the exchange of confidential information needs to be secured in order to prevent any unauthorized...
read more
How Google Qualifies an “Authority Website”
Google keeps their ranking algorithm fairly hush-hush, but there are several things we do know about it. Google’s ranking system involves over 200 signals. None of these signals today have the kind of “authority” factor they once did back in the days of Google...
read more
Optimizing Your YouTube Videos for SEO
With over 100 hours of video uploaded to YouTube every minute, videos are a huge part of search results. Taking the time to configure your videos for search engine optimization will help significantly in terms of driving more traffic to your website and YouTube...
read more
Improving Mail Deliverability: Keeping Marketing Emails Out of the Spam Folder
Email spam filters were made for a reason - to keep those unwanted emails out of your inbox. Some filters perform better than others, though they all do a pretty good job. But, what happens when a legitimate business owner such as yourself has accumulated a lengthy...
read more
SEO Tricks You Don’t Want to Play With
Quite often, businesses use particular SEO tricks to get more traffic and a higher page rank for their site. With today’s competition in search engine marketing and optimization, its easy to fall prey to shady practices in an attempt to reach the top of the ladder in...
read more