Blog
This is The Best Media blog where we write about digital marketing. We cover Video, SEM, SEO, Social Media and anything else we think may help business owners or marketers get the most from their online presence.
The Benefits of Using “.Brand” Top Level Domains
Ranking high in search results should be every business owner's top priority. Not surprisingly, the main question with today's new .brand top level domains is will they rank equally as well, or better than .com domains? Initially, there was a lot of uncertainty about...
read moreSearch Engine Optimization Tips for Podcasts and Audio
Search engines “read” your website based on the text found on your site. This includes the content, meta tags, alt text, links, and the keywords used in all of these things. At this point in time, search engines can't “watch” a video, and therefore they still remain...
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How Negative Keywords Will Save You Money on Google AdWords
The most important aspect of using Google AdWords is choosing the right keywords for your campaigns. But, have you selected any negative keywords? Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to...
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Is it Worth Switching to HTTPS for the Sake of SEO?
HTTPS (or secure HTTP) was developed to allow secure transactions and authentication. When it comes to confidential material such as bank accounts, this is crucial, as the exchange of confidential information needs to be secured in order to prevent any unauthorized...
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How Google Qualifies an “Authority Website”
Google keeps their ranking algorithm fairly hush-hush, but there are several things we do know about it. Google’s ranking system involves over 200 signals. None of these signals today have the kind of “authority” factor they once did back in the days of Google...
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Optimizing Your YouTube Videos for SEO
With over 100 hours of video uploaded to YouTube every minute, videos are a huge part of search results. Taking the time to configure your videos for search engine optimization will help significantly in terms of driving more traffic to your website and YouTube...
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Improving Mail Deliverability: Keeping Marketing Emails Out of the Spam Folder
Email spam filters were made for a reason - to keep those unwanted emails out of your inbox. Some filters perform better than others, though they all do a pretty good job. But, what happens when a legitimate business owner such as yourself has accumulated a lengthy...
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SEO Tricks You Don’t Want to Play With
Quite often, businesses use particular SEO tricks to get more traffic and a higher page rank for their site. With today’s competition in search engine marketing and optimization, its easy to fall prey to shady practices in an attempt to reach the top of the ladder in...
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Important SEO Steps For Your New Website
When launching a website, getting things right in the beginning will save you hours of work in the future. The primary steps you take will have a big impact on your website’s potential to rank well in search engines, bring in traffic, leads, and ultimately sales. It’s...
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The Importance of Having Good Title Tags
Search Engine Optimization is a long-term, ongoing process that starts with the design phase. There are a number of factors that make up a well-structured SEO-friendly website. But here, we will be talking about title tags, how to create quality ones and why they’re...
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How to Detect Malicious Bot Activity on Your Website
An Internet bot is a program that runs automated tasks over the Internet. They play a major role in terms of search engines, monitoring websites, collecting search information and scanning for vulnerabilities. Almost half of all activity on the Internet is from bots....
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How Augmented Reality Will Change the World of Digital Marketing
Augmented reality technology bridges the gap and blurs the lines between the physical and the virtual. With this technology showing no signs of slowing down, businesses will have to adjust their marketing and advertising campaigns to focus more on digital, online...
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Google’s “Fred” Update is Taking Out The Trash
Google has confirmed the “Fred” update, but hasn’t exactly elaborated on the details. From the looks of it, it seems as though sites with low value content were hit hard by this update. Examples of “low value” sites would include websites that: BOOK A FREE...
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SEO Tools That Will Help You and Your Website Ranking
When it comes to Search Engine Optimization, we can use all the help we can get. This is particularly true for those who are doing most of the legwork themselves, and don’t have a lot of money to invest in hiring an SEO expert. There’s a lot of SEO tools out there –...
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How Voice Search Software Will Change Our Lives
Although voice search technology has been around for over a decade, its popularity has dramatically risen. This can be attributed to virtual assistant products like Alexa, Siri and Cortana that use machine learning algorithms, which allows them to get better at what...
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What To Do If Your Website Has Been Blacklisted
Most website owners only start to think about security after their site gets hacked or infected. Getting blacklisted due to a security threat can be disastrous for your website and your business. Aside from the humiliation and loss of trust from your visitors, your...
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What Can You Do to Prevent Your Website From Being Scraped?
Content scrapers steal your content for their own websites or blogs without your permission. This is usually performed by using automated software. This software can not only take the information from an RSS feed, but it can also post the same information on someone...
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How Search Engine Crawlers Work
Search engine crawlers (or spiders) are small, automated software programs, also referred to as robots. These programs will frequently roam around the World Wide Web, searching for new, updated, or changed web pages, which helps search engines index or "catalog" every...
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Learn the Basics of How Pay-Per-Click (PPC) Marketing Works
Are you having a difficult time with your SEO strategy and struggling to boost your search engine ranking? Pay Per Click Quote Request Assuming you have a budget of some sort to work with, PPC may be a viable option for your business. PPC (which stands for...
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Email Marketing Tips For Small Businesses
Despite what some might say, email marketing is still alive and well. With the explosion of social media sites today, some feel that email is a dying marketing tool. However, email still remains one of the most lucrative marketing channels for businesses. It’s a free...
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