CRMMarketing Automation

Why Construction Companies Should Use a CRM?

Why Construction Companies Should Use a CRM?

The construction industry is thriving right now as the economy continues to grow. With more people spending money on new homes and remodels, there are more opportunities for general contractors to land work. That’s good news, but it also means that competition for those jobs is high. 

Knowing this, you need to make sure you have an edge over other local contractors if you want to win those bids and get the job done. To do so, you’ll need to be able to show potential clients exactly why your company is the best choice for their project—and that’s where customer relationship management (CRM) systems come in.

Why Does Your Company Needs a CRM?

Customer Relationship Management

Lead Scoring

Lead scoring is a technique that allows you to identify your hottest leads based on their behaviour. In most CRM systems, lead scoring involves assigning a number to each lead to indicate the likelihood of conversion. 

In the construction industry, possible lead behaviours can include:

  • Clicking the Pricing Link on Your Site for the First Time
  • Requesting an Upgrade to Pro Tier or Above
  • Clicking a Link within an Email from You Regarding a New Project Management Feature

A CRM system will track these behaviours and show you which leads are most likely to buy, allowing you to identify your best prospects. 

Organizational History

A CRM is a tool for companies to help track customer and prospect relationships. It’s a central database where your customer information and data are stored so that they can be accessed from anywhere. In addition, this makes it extremely useful to track employees across an organization. 

Organizational management is critical when it comes to setting your business up for success, from the executive level to fulfillment workers. A CRM system is a great way for construction companies to keep track of their internal and external relationships and, therefore, their bottom line. With this kind of streamlined organization, you’ll be able to spend more time on what matters: building your business.

Keeping Track of Clients, Subcontractors, and Suppliers

Construction companies have a large number of contacts, and it’s almost impossible to manually keep track of all of them. With a CRM system, you won’t have to—at least, not by yourself. A CRM system allows you to view every single client of your organization in one place. This also includes all potential customers and leads, as well as past clients, so you can serve them with accurate and relevant information. 

It’s also an excellent tool for keeping track of your subcontractors and suppliers. If you manage multiple construction projects at once, you likely have several suppliers at hand who are providing materials for each project across the board. If you want to retain your clients, it’s critical that you keep track of all these moving pieces. 

 

There are many reasons why a business should use a CRM, and they all stem from the fact that without having information at your fingertips, you can’t make informed decisions. Knowing which leads to follow up with, how to follow up, and when is crucial to success in any business—especially a competitive one like construction.

To learn more about the best ways to grow your business, reach out to the experts at The Best Media today! Call us at 416.253.0934 or click here for a free consultation. 

 

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.