It’s a tale as old as time: you’ve put hours of tender loving care into your website, but your visitors aren’t responding how you’d hoped. You know what your average bounce rate should be, but you’re experiencing an extremely high bounce rate. Unfortunately, website speed, annoying ads, and poor page load speed could be chasing your customers away as soon as they arrive.
Numerous factors can send visitors bouncing away, but first, let’s take a moment to determine the features of an excellent website. Your visitors should find your website inviting, easy to navigate, quick-loading, and informational.
It also needs to be effortless for them to convert, which could mean scheduling an appointment, filling out a contact form, or making a purchase. When your visitor has the whole worldwide web begging for their attention, you have to check all the boxes to hold their gaze.
When visitors arrive at your homepage, you want them to quickly find the information they want. That requires creating a layout that is intuitive and easy to navigate. It doesn’t matter how stunning your graphics are or if you have the catchiest copy on the internet: if your website is needlessly complex, visitors won’t linger.
One of the most enticing things about the internet is that it allows us to instantly gather information, talk to friends, and make purchases. Visitors are used to racing through the digital landscape, so it’s immediately off-putting when they land on a slow website.
It’s impossible to make a great first impression if visitors land on your site and the entry page loads slowly. Or, even if the entry page loads rapidly, visitors lose interest quickly if they attempt to click through to the next page and have to wait. Keep your site’s load time at two seconds or less, and you’ll find visitors more willing to stay and explore.
Over 50% of website traffic comes from visitors on mobile devices, which means providing visitors with a stellar mobile experience can’t be overlooked. For example, limiting redirects, building clickable buttons, and ensuring that forms resize appropriately will encourage mobile users to stay on your site and increase your conversion rate.
Finally, it’s vital to check that your expectations align with your industry, as one size doesn’t fit all when identifying a successful bounce rate. For example, if you run a blog, the bounce rate you’re aiming for is not in the same neighborhood as the bounce rate for an e-commerce or retail site. A bounce rate of 65%-90% is considered average for blogs, while e-commerce and retail sites hover in the 20%-45% window.
Don’t settle for an elevated bounce rate. If you want to ensure your site’s visitors hang around, we can help. Schedule a free consultation with The Best Media, and see how our digital marketing solutions can improve your website. Also, make sure you keep an eye on our blog! We will delve deeper into these topics in subsequent blog posts.