How To Get Started With Youtube Advertising

Getting your video to appear on a Youtube advertisement is not as difficult as you may think. Our Youtube marketing strategy will help you gain visibility from your target audience, and raise brand awareness for your business. Our team of video marketing experts will strategically design a Youtube ads campaign that will be both effective and efficient.

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Does YouTube Advertising Work?

Yes, and here are some recent 2020 statistics on YouTube Advertising that overwhelmingly prove it:

  • YouTube has 2 billion+ active monthly users
  • It’s the second most-preferred platform for watching video on TV screens among 18 to 34 year olds, after Netflix
  • It will make 5.5 billion dollars in advertising revenue in the USA alone
  • It’s currently the 2nd most important social media channel for influencer marketing.  YouTube videos are the 3rd most effective influencer marketing format after Instagram posts and Instagram Stories
  • 48% of marketers invest in YouTube marketing, making it third most popular platform
  • In the USA alone, the platform made $4.96 billion in net advertising revenues in 2019
  • YouTube accounts for 27.1% of digital video ad spending

youtube advertising

(Click here to learn more incredible YouTube statistics)

YouTube Ads is something that every business should be taking advantage of.

The reason they work so well is because they can target specific audiences.  It gives you the flexibility to control who sees your campaign ads through demographic targeting.


YouTube offers the following targeting options:

  • Behaviours and interests
  • Website category
  • Keywords
  • Specific YouTube channels and videos


How To Get Started?

You can’t get started with video advertising on Youtube without a video, right?   We can help with that.  We offer full video production services right here in Toronto!

Once your video is made, we can start on the basics.  This includes ad format, campaign type, and selecting targeting options.

Getting started isn’t very difficult. There are even a few simple SEO tips for videos that you can incorporate yourself.  If you’re looking for “next level” marketing, you will need some solid white-hat SEO strategies.