Today, the video consumption of online users has been growing more than ever!
In promoting your brand, video marketing has always been considered an effective strategy. This approach is never new. In fact, it has been existing even before the internet was created.
As technology progresses, video marketing has greatly evolved because we have more accessible platforms through digital media.
In 2019, videos were the most preferred marketing content that provides higher chances to rank online. (2020, State of Marketing)
YouTube, the number #1 video platform, has a whopping 2 billion monthly active users!
* Around 15% of YouTube views are coming from the United States.
* 81% of 15-24-year-olds in the United States use YouTube.
* In Canada, 90% of YouTube users are aged 18-24.
YouTube releases 500 hours of videos every minute.
* More than 70% of YouTube videos are viewed on mobile.
* Each YouTube viewer spends an average of 11m 24s per day.
Businesses using YouTube Ads are getting higher traction if they are presenting videos highlighting their audiences’ needs.
* This year, YouTube’s advertising revenue is projected to earn 5.5 billion dollars from the United States alone.
* YouTube’s top 5 most popular brands are running YouTube’s Google Preferred Ads, which likely increase purchase intent is likely by 53%.
Position Your Brand on YouTube!
Knowing all these amazing statistics, we can clearly see the high potential of YouTube in running brand advertisements and getting returns on ad spend!
Target the best audience for your business and let YouTube Ads work for you! The Best Media can help you produce and set up your video ads! Don’t wait long to get the returns of your ad spend. Give us a call now at 416.253.0934 or access FREE CONSULTATION to get started!
