No one has heard of you yet, and Google doesn’t even know you exist at this point. So where do you start? How do you create the biggest impact in the shortest amount of time?
Google AdWords is a must for new startup businesses. It will take you years to build search engine ranking and authority. Those initial years are crucial to your new business, so you should take full advantage of AdWords to help you get the word out and start making sales. The beautiful part of it all is that visibility is instant. Regardless of your website’s ranking, or lack thereof, the ads will show instantly in search results for the keywords you are targeting.
Although Google has a number of options and settings to customize your AdWords marketing campaign, it does a decent job of making a campaign fairly straightforward. As a beginner, start with learning the basics (bid management, keyword research, PPC options), and focus on those for now. Eventually, you will want to revisit and fine-tune those settings. You have a multitude of targeting options, including geography, which allows you to choose specific countries, areas within a country, cities, territories, or even a radius around a location. It also has 40 language options you can choose from.
Every single aspect of your marketing campaign can be measured, right down to the number of clicks, number of impressions, click-through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), and more. Therefore, measuring your return on investment is simple. And, if you’re budget permits it, having a dedicated team regularly optimizing your campaigns and fine-tuning keywords, ads and ad groups will ensure your results will improve more and more over time. Hiring a professional who is already well-versed in AdWords will ease the learning curve and speed up the process of creating those initial campaigns.