As the old saying goes, loose lips sink ships.
And with so many social media platforms, it is now easier than ever to publicly put your foot in your mouth.
Consider the recent example of Roseanne Barr.
Just a few short months ago, the popular ABC sitcom, ‘Roseanne’ was experiencing a full-blown renaissance.
Fueled by a wave of 80s nostalgia, the show was making a glorious comeback after having been off the air for more than two decades.
That is, until the show’s star, Roseanne Barr, publicly posted what was deemed a racist remark on her Twitter account.
Condemned by the media and roasted in the public eye, the disgraced actress saw a 140-character tweet sink the sturdy, well-loved ship of the show that bore her name.
ABC cancelled ‘Roseanne’ shortly after she made the post.
This whole debacle could have easily been avoided altogether had she employed a professional to manage her social media accounts – or, at the very least, advise her on proper social media conduct.
If we can learn anything from this fiasco, it’s how easily your reputation can be ruined with a poorly managed social media presence.
And if you’re a business owner, the last thing you want is to end up in Roseanne’s situation.
That’s why it’s crucial to have an effective social media marketing plan and, more importantly, an expert to formulate that plan and manage your social media accounts.
From Roseanne’s social media debacle to Trump’s disastrous Twitter account, nothing good seems to come from an amateur handling their social media.
Every social media post, innocuous as it may seem, is a potential goldmine, or a minefield.
Therefore, some business owners will just look at social media as a risk and avoid using it altogether.
But with billions of users, and the proven benefits of using these platforms, businesses can’t afford to not be taking advantage of social media.
A survey from Clutch found that 71 per cent of small businesses use social media, and in another Clutch survey, 52 per cent of businesses said social media has helped to increase their revenue and sales.
This is why it’s so important to have a social media professional handling your digital presence.
Without one, it can be difficult to control how you’re going to be perceived by the public, and that positive effect can morph into a negative one in a heartbeat.
Rolling out new merchandise or services? Introducing an upgrade to an already existing product?
Have something new and exciting to share with the world?
These are all potential aspects of an effective social media marketing plan.
And so is damage control.
Professional monitoring of social media conversations about your brand is no small task – and one that a business owner can’t accomplish on their own.
Only a professional social media handler will have the skills and the know-how to seek out external posts and make sure that your brand’s message stays on point by actively participating in these conversations.
And with many social media users expecting a response from a company within mere minutes, businesses can no longer afford to let their social media presence fall by the wayside.
If you still need more incentive to employ social media management services, consider the so-called ‘Old People Facebook’ phenomenon.
With so many older people on social media, the digital illiteracy of the older generation has spawned its own brand of humour.
These incidents are pretty damn funny, but doing things like confusing private and public comments, posting embarrassing photos or accidentally sharing gibberish are not mistakes a business can afford to make.
Other, lesser known social media sins include posting too frequently or not frequently enough – and while many private users are guilty of these offences, a business owner should consider the impact that a poorly managed social media account may have on their business as a whole.
While a giant corporation, like Microsoft, can swiftly recover from a private Tweet accidentally made by an employee on a public account, most businesses do not have that luxury.
However, a social media expert can personally compose, schedule and monitor all your business’ posts to ensure that only the company’s best is seen by the general public.
Instagram provides way more brand exposure than Twitter does – and according to Science Daily, 90 per cent of Instagram users are younger than 35 years old.
Reaching that essential demographic can make or break the future of your business.
But if you’re not an expert, how are you going to know things like this?
Hiring a social media expert is the factor that will set your brand apart from the ocean of mismanaged accounts and lackluster social media posts.
With the exploding popularity of these platforms, maintaining an open, active, and engaging social media presence is what will determine whether or not a business is viable and will succeed in the long-term.
And as a business owner, you can’t afford not to invest in your company’s future.
Are you stressed out about making sure your social media presence is perfect? Contact The Best Media, let our experts take care of it for you and rest easy knowing your business has a highly effective social media marketing strategy.