An effective marketing plan is vital to the success of any company, but for your marketing to be successful, you have to know what strategies work best in today’s market. Much of marketing today has gone digital, so it’s crucial for businesses to have a website, social media presence, and great content. And there’s no question that the content that’s most popular today is video. According to Cisco, by 2019, video will account for 80 per cent of consumer Internet traffic. With this explosion of popularity, web video production has become a necessity for any marketing campaign.
If you’re a small business owner, there’s a good chance that you’re still not convinced about the importance of video, and you’re probably asking yourself this question. So, why does video matter?
A survey done by Wyzowl reports that 63 per cent of businesses use video as a marketing tool and 83 per cent of those businesses believe that video provides them with a good return on investment. Video content can keep visitors on your website for longer, improve click-through rates, and help you to build kick-ass landing pages. All these things can increase leads and sales, so even with the cost of video production services, videos still provide great return on investment.
The sheer volume of video content you can find online, and the fact that video is dominating the time that consumers spend online makes this one a no-brainer. You don’t have to be a marketing professional to understand that your business has a better chance of getting recognized if it’s being promoted using video. Still, according to Digital Information World, one survey found that 52 per cent of marketers believe that video marketing is effective for creating brand awareness.
Video is the ultimate way to build trust in your brand. It allows you to show the authority your business has by highlighting your expertise. You can create ‘how-to’ videos related to your products/services or videos that address frequently asked questions, and comments sections on YouTube and social media sites allow you to interact directly with customers commenting on your videos. The Content Marketing Institute reports that people are nearly 10 times more likely to comment on video content than blogs.
It sounds so simple, but it’s true. People just prefer video over other forms of content, and you really can’t blame them. In addition to our ever-shortening attention spans, people just don’t have time to do a lot of reading, and video can convey more information in a shorter amount of time. Wyzowl asserts that 79 per cent of consumers would prefer watching a video to reading text when learning about a product.
Things like product demonstrations and explainer videos can make or break a sale, especially when it comes to shopping online, as consumers can’t examine the product in person. A survey of U.S. shoppers by Animoto revealed that a whopping 96 per cent of consumers found videos to be helpful when it came to deciding whether or not to buy a product online, and 84 per cent of consumers want to see more video content on Amazon.com.
Despite all the evidence of the benefits of video, undoubtedly, many business owners are still unsure of whether they should invest in this kind of content. But looking at the facts, it’s clear that anyone trying to craft a successful marketing campaign cannot discount the value of video. It provides awesome ROI, builds awareness and trust in your brand, people prefer it over other forms of content, and they allow it to directly influence their purchasing decisions. It can be the difference between someone considering your product or that of your competitors. In short, using video for your marketing strategy isn’t an option anymore.
If you’re still sitting on the fence but want to know more, contact The Best Media for a consultation, and if you’re itching to start creating killer video content, check out the array of video services we have available.