Business Leadership

What Knowledge Can Do For Your Business

What Knowledge Can Do For Your Business

Want to Know What Knowledge Can Do For Your Business?

knowledge for business

We’re about to enter the last quarter of the year 2020. I am sure most businesses like yours are strategizing your way to have a more active presence in the market.

To cheer you on, I’d like to share with you one of our featured podcasts in April,  Episode 8 of Coronavirus vs. Business – The Shift Entrepreneurs and Business Owners Need To Make



From this episode, we highlighted some insights from Robert Kiyosaki, author of Rich Dad Poor Dad. The short clip will help us understand the right kind of shift that every entrepreneur and business owner needs to make. We also discussed practical steps on how to navigate your way back to the normal business operations with a proper mindset in place.

On this blog, I’d like to emphasize the importance of pursuing knowledge over information during the time of crisis.

Let me outline the key points shared by my good friend and The Best Media’s CEO, David Marcantonio.



Information is all about the “what”. You can get all the information you want to take in and some of them may be great. But if you don’t know how to utilize this information for your business, it will not take you much closer to your goals.


Knowledge is all about the “what, why, and how”. This is like the merging of information, solution, and actions. What do you need in your company right now? What kind of people do you need to get on board that will help you reach your business goals? What kind of tools do you need to deliver well?

Bringing in the right people and the right tools for the current season of your business can help you overcome the adjustments you need to face even during the time of crisis. 


To bounce back in the business you need to make a decision and commit to it. This means after you have gained knowledge and weighed your options, you need to move into taking action. Decide what the best option is for your business to recover. Decide who you need to hire to meet the pressing needs of your operations.

One of the examples, David mentioned was about running Facebook Ads. If you are not experienced in running Facebook Ads to position your product to the right target market online, why not hire a digital marketing agency?  The Best Media, who can do this job for you. Our customers have shared their feedback on how they experienced growth in their business through digital media, digital ads, website development, and more.


We can expect that a few months from now all businesses will operate well. It’s business as usual!

As you move forward, we can be your partners in upgrading your marketing and advertising strategies. We are your partners to business growth.

Book your FREE Consultation and find out the best solutions available for you. You can also call us at 416-253-0934



Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at