As a result of influencer marketing’s growing popularity, marketers have welcomed the strategy of selecting social media influencers, bloggers, and public figures to influence buyers’ decisions.
Most influencers won’t have millions of followers, but should be well acquainted with your industry. Taking the time to discover and foster relationships with these influencers only works to further authenticate your brand. Influencer marketing is also a cost-effective way to promote a product or service and has become one of the most trusted ways to attract new consumers and affirm relationships with existing customers.
What to look for in an influencer:
• Following: What is the influencer’s audience size?
• Engagement: Is the influencer active on all social media platforms that your brand also uses?
• Content: Does the influencer create engaging and quality content in a variety of ways? This could include giveaways, interviews, videos, photos, etc.
• Support: Does the influencer have a committed community? Do they have a trusted influence?
Finding an influencer is the easy part. Here are some mistakes to avoid when implementing an influencer marketing campaign:
• Lack of measurable goals
• Lack of valuable content
• Lack of participation from end users
• Lack of personal touch (less marketing lingo and more organic posts)
• Acquiring the wrong influencers
• Influencers using the same methods of communication and messaging
Influencer marketing is a great way to show a product or service to potential and existing customers. For more marketing tips, click here.