Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. These influencers typically have a dedicated social following and are viewed as experts within their niche. It serves as a form of “social proof” to your brand’s potential customers.
Most influencers won’t have millions of followers, but should be well acquainted with your industry. Taking the time to discover and foster relationships with these influencers only works to further authenticate your brand.
For more influencer marketing tips and to learn about YouTube influencers, click here.
Need help in finding an influencer for your brand? Book a FREE consultation with our social media experts