SEOSocial Media

What is Influencer Marketing?

What is Influencer Marketing?

What is Influencer Marketing?

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers.  These influencers typically have a dedicated social following and are viewed as experts within their niche. It serves as a form of “social proof” to your brand’s potential customers.

influencer marketing

Most influencers won’t have millions of followers, but should be well acquainted with your industry. Taking the time to discover and foster relationships with these influencers only works to further authenticate your brand.

What to look for in an influencer:

  • Following – What is the influencer’s audience size?
  • Engagement – Are they active on all social media platforms that your brand also uses?
  • Content – Do they create engaging and quality content in a variety of ways?  This could include giveaways, interviews, videos, photos, etc.
  • Support – Do they have a committed community?  Do they have a trusted influence?

Here are some mistakes to avoid when implementing an influencer marketing campaign:

The influencer…

  • has no measurable goals
  • lacks valuable content
  • is using the same methods of communication and messaging
  • has minimal participation from end users
  • has no personal touch (less marketing lingo and more organic posts)


For more influencer marketing tips and to learn about YouTube influencers, click here.


Need help in finding an influencer for your brand?  Book a FREE consultation with our social media experts




Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at