What is a Digital Marketing Campaign?

What is a Digital Marketing Campaign?

If you’re expecting me to give you a short, simple answer and wow you with a bunch of marketing jargon, I’m sorry to disappoint you.

But the fact is that this is a deceptively simple question with no easy answer.

You can’t treat every campaign like it’s going to pop out of a cookie cutter and making vague generalities about what a digital marketing campaign is would be just as absurd.

You see, typically, when a client wants digital marketing services, they’re looking for solutions to problems they have with their business.

So, if we provide the same run-of-the-mill answer to every client, regardless of what challenge they’re facing, we’d be doing them a disservice.

Therefore, at The Best Media, we understand that the packages we provide need to be as diverse as the businesses they serve.

And instead of talking about campaigns, we refer to the services we’re providing as solutions.

Because that’s really what we’re doing. We’re providing solutions to the issues that business owners are asking us to solve for them.

What is a Digital Marketing Campaign?

Since we can’t give you a straightforward answer to this question, I figured I should detail all the different elements that can go into one of our solutions.

Some solutions will contain all of these elements, and some will only contain a few, but what matters is that we’re solving the problems that our clients need us to fix.

Here are some of the solutions we offer:

Search Engine Optimization

So many of us would literally be lost without Google, so if your business is going to have a chance to compete, people have to be able to find you online.

That listing in the phone book just isn’t going to cut it anymore.

From local and organic SEO, to keyword optimization and directories like Google My Business, we provide comprehensive SEO solutions that will ensure you have as much visibility as possible.

If you want more information on one of the most important aspects of local SEO, check out our articles on registering with Google My Business and promoting your company on Google My Business.

Lead Generation

One issue that our clients constantly come to us to solve is not being able to generate enough leads and consistently convert those leads into customers.

With so many industries being so saturated, it’s tough to know how to attract attention, but our proven lead generation strategies include all the right aspects.

Our combination of SEO, paid search and social media, along with kick-ass video production, is the perfect mix of services to ensure your funnel is overflowing.

Check out our lead generation services for more information.

Digital Advertising

With so many ways to advertise online and a plethora of platforms from which to choose, coming up with a digital advertising strategy can be stressful to say the least.

But our team has the expertise to craft a solution that incorporates everything you need to get noticed.

The Best Media’s programmatic advertising services will make sure your ads are being served to the right audience(s), and our pay-per-click services will push your business to the top of the search results.

For more info, check out our articles on programmatic advertising services and pay-per-click services.

Social Media Marketing

There are literally billions of people on social media, so businesses need to be using these platforms to their advantage.

But managing social media accounts can be a time-consuming, tedious and delicate process, and many business owners don’t even know where to begin.

Our social media marketing services incorporate everything, from creating your content to making sure you’re advertising on the right platforms, managing every aspect of your social media accounts and ensuring your reputation remains unscathed.

Peep our social media marketing services if you want to know more.

Video Production

Our attention spans are shortening by the day, so it’s no surprise that video already accounts for the majority of consumer Internet traffic.

Explainer videos are known to help businesses increase sales and videos have been proven to increase landing page conversions, so business owners would be foolish to not take advantage of video.

Video production services from The Best Media can take any idea from concept to creation, and our video marketing services will work to promote your videos and manage your presence on video-sharing platforms.

To better understand the power of video, check out our article on how video production services can help you increase landing page conversions.

Marketing Automation

Email marketing can be a nightmare to try to manage, and good luck getting much engagement with the same old copy and paste responses.

But with automation technology, you’ll have personalized communications ready to go for every possible situation, increase your productivity and efficiency by automating repetitive tasks, and be able to track and monitor the behaviour of your leads and customers.

Our team of experts can automate many aspects of your marketing, making sure you’re sending the right messages to the right people at the right time.

Take a look at our article on marketing automation if you’re still trying to wrap your head around it.

Web Design & Development

As I said above, nobody’s looking in the phone book (do those things still exist?) anymore.

So, if you want people to take you seriously, you need to have a website, and it needs to be aesthetically awesome, responsive and function properly on people’s phones.

Luckily, The Best Media provides complete website solutions. We can design and develop whatever you need, from WordPress customization to e-commerce solutions, and we also offer webmaster services, ensuring your site is backed up, secure, updated, and contains every element you envisioned.

If you’d like to know more, take a peek at our website solutions, or read our article on webmaster services.

Case Study

SanRemo Bakery

San Remo Bakery

I wanted to cap this off by discussing the solution we provided for a long-term client of ours and arguably the most popular bakery in Toronto, SanRemo.

The Best Media developed a custom WordPress website for them, including the e-commerce portion of their site.

We were able to solve an issue they were having with their seasonal items and donuts, which I’m doing my best not to drool over as I write this.

Before they took advantage of our e-commerce solution, their donuts and seasonal items were loss-leaders that were eating away at their profits.

But their customers love these items so much that they couldn’t bring themselves to stop making them, and they came to The Best Media to solve this problem.

Our e-commerce solution automated a lot of processes associated with their ordering system, and this translated to a 58 per cent reduction in costs and more than 500 new online clients in the first month after the implementation of our solution.

This allowed them to continue to offer these beloved baked goods (as soon as you try them, you’ll understand) and turn loss-leaders into profitable products.

Are you overwhelmed by the thought of crafting your own digital marketing campaign? Contact The Best Media and leave the heavy lifting to our team of experts.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at