What is a Corporate Video?

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What is a Corporate Video?

The term corporate video content refers to any video created by a business or organization that isn’t an advertisement.

The target audience for these kinds of videos can be potential employees, stakeholders or prospective customers.

In any case, corporate video content has become an extremely important business tool for both internal and external communications.

But in order to create the best corporate video, it requires a level of expertise that many business owners just don’t have.

If you’re looking to make the best corporate video you can, but you feel that you don’t have the know-how, you shouldn’t hesitate to hire a video production company.

Check out the videos below for some corporate video examples:

 

Why Use Video?

Written content can become boring and in most cases people just skin over the text. Yes, that word was spelled skin, and no, it wasn’t a typo – just checking to see if you’re paying attention.

On the other hand, videos have been shown to increase engagement, improve your SEO and they can convey large amounts of information in a short period of time.

Think of it this way: If a picture is worth a thousand words, then a video is worth at least a million words.

 

  • Four times as many customers would rather watch a video about a product than read about it (Animoto)
  • Including a video in email marketing can increase click-through rates by 200–300% (Digital Information World)
  • Incorporating video into a company’s landing page can increase conversions by 80% or more (EyeView Digital)

Types of Corporate Videos

Internal Communication Videos

These kinds of videos are meant for employees or stakeholders. They can be messages from leadership, safety videos, on-boarding instructions or training videos.

Internal videos are great for personalizing messages and showing real life examples, like you would in safety videos.

And in addition to videos for staff and personnel, many larger companies use videos for conveying messages to stakeholders, including videos for investor relations, shareholders as well as executive proposals.

Promotional Sales Videos

These are videos featuring information about a company and/or its products or services.

In addition to helping make sales, many companies use corporate videos for after-sales service, lead nurturing and brand building.

Choose The Best Media Video Team

If you’re going to invest in video for your business, you want to make sure it properly represents your company and delivers an effective and engaging message.

Contact The Best Media and check out our video production services if you’re looking for the best corporate video production Toronto has to offer.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.

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