Are you looking to acquire more leads? Do you need to increase your sales figures? Video content is a vital marketing aspect that applies to virtually any business, regardless of what product you’re selling, or service you’re offering.
Adding a product video on your landing page can increase conversions by 80%. Studies show that 74% of users who watched an explainer video about a product subsequently bought it.
YouTube users are consuming one billion hours of video content per day on the site. It is estimated that video will account for 79% of global Internet traffic by 2020.
Another interesting fact to think about, since Google now owns YouTube, is that there has been a significant increase in how much videos affect your search engine optimization efforts and website ranking. Video allows visitors to spend more time on your site. This longer exposure builds trust with the search engines because they see this as a website with good content.