So you have a video and now you need to make sure you display it in front of the right audience. Our marketing experts can help! Our video marketing service is the best way to consistently broadcast your message to the people who want to hear it.
Over the last few years, video marketing has completely changed the way video ads are managed. Advertisers can now manage all their video advertising activity using one central online platform. They no longer have to directly deal with each website one by one (Also referred to as Programmatic marketing.)
This allows the most efficient method of bidding to advertise in real time across numerous different websites using targeting criteria. (Based on interests, behaviours, website categories and keywords.)
Video marketing gives more control to the advertiser. They can control exactly who they advertise to, instead of just the website they advertise on. YouTube Advertising is huge and is something that every business owner should be considering.
Our Toronto video marketing experts will conduct in depth research and customize the best data sets to reach the right audiences. This is a combination of using technology, data and human expertise to deliver the best ROI for your advertising dollars.
We can go on forever explaining the benefits of video marketing. Here are 4 of the most important ones!
Adding a product video on your landing page can increase conversions by 80%.
Conversions and sales are both based on consumer trust. The whole concept of content marketing is based on trust and creating long-term relationships. YouTubers have become the most powerful social media tool to build consumer trust by promoting a brand.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content
90% of consumers watch videos on their mobile. Since 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. In addition, the number of smartphone users is still growing, so your video audience keeps getting bigger and bigger.
Do you need help creating a video? It’s hard to do video marketing without a video to market, right? The Best Media offers full video production services to get you started!