Augmented reality technology bridges the gap and blurs the lines between the physical and the virtual.
With this technology showing no signs of slowing down, businesses will have to adjust their marketing and advertising campaigns to focus more on digital, online experiences that work in combination with physical experiences. There is limitless potential for the use of this technology, particularly when it comes to entertainment, retail and e-commerce.
As a result, businesses have been creating extremely innovative ideas to enhance their customers’ interactions and experiences. One of the more popular AR success stories is Pokémon Go. This is a free-to-play mobile app that you can download for iOS or Android. This AR game works by using your phone’s camera and GPS for your actual location and augmented reality to bring up Pokémon characters on your screen, overlaid on top of what you see in front of you.
There are literally endless possibilities for augmented reality technology.
For example, you can make a shopping mall more digitally engaging by suggesting helpful tips or sales that pop up on the screen as customers physically walk by that particular location in the mall. If you’re into the business of selling furniture or carpeting, you can create an AR app that allows consumers to use their mobile devices to project what a piece of furniture or a type of carpet might look like in their home without purchasing or installing a single thing. Dulux is the first paint company that offers its own augmented reality service that addresses the difficulty of visualization that many customers face when painting their homes. By pointing their mobile devices towards the soon-to-be painted walls, users can re-colour and preview the room in real-time, and they can also save screenshots and share them with others.
It’s undeniable that our world is becoming more and more digital, and augmented reality is just another stepping stone for what is still yet to come. Although AR technology is still in its early stages, it’s never too early to start getting involved. If you’re not quite ready to create your own app, perhaps you can take advantage of existing applications to enhance the experience of your customers. This technology might be exactly what you need to propel your digital marketing efforts into the future.