Blog posts help drive traffic to your website, improve your SEO, and help guide the way to becoming an online authority figure. You’re essentially planting “seeds”, and when done effectively, these seeds can grow, sprout, and flourish for years to come. Who would have thought blogging would become such a vital aspect to search engine marketing?
Having said that, you want to create high quality blogs, and not just throw something together just for the sake of having content. The content should be interesting, relevant, and engaging. Depending on your writing skill level, you may find it difficult at first. But, as with anything in life, the more you practice, the better you’ll get at it.
Create strong headlines – 80% of people will read your headlines. But only 20% of those people will read the rest of your content. So, make it interesting and use words that will entice users to read on and learn more.
Keep it Clean and Organized – It’s easy to get off topic when writing blog posts. Stay focused and try not to drift off topic too much. Save those thoughts for another post on another day. Keep it clean looking and avoid cluttered text. Make it easy to read with proper spacing. Using bullet lists and headings are a great way to pass on information in an organized fashion, and it’s visually pleasing.
Create original, and thought-provoking content – Give readers something to think about so they will want to reply to your blog post. People enjoy giving their thoughts and opinions, and blog posts that have high interactions with users get noticed by the search engines. It will see that your post is being updated regularly and will come back to crawl your site more frequently.
Proofread before posting – Spelling mistakes and grammatical errors may not seem like a big deal, but they really are if you want people to keep reading your posts. The vast majority of people are annoyed by having to re-read sentences. Most people will opt to stop reading the blog post, instead of trying to make sense of what you’re writing.
Include images or video – We are visual beings. Visual aids not only help illustrate your point, but they also help in creating that initial spark of interest in readers. Posts with images and/or video are more pleasing to the eye than ones with text only.
More useful tips and techniques can be found here: http://www.lifehack.org/articles/work/25-blogging-tips-for-new-bloggers.html