Before you start brainstorming those genius marketing ideas of yours, the first step you need to take is to determine what keywords you’re targeting for your campaign. Of course, this will vary from case to case depending on factors such as niche, product, location, and the ultimate goal that you have in mind. But, in any case, you need to know what’s best for your website and your business.
Using proper keywords will have a direct effect on whether or not you will be reaching your target audience. In fact, keyword selection should be done during the design phase of your website because these keywords need to be used accordingly throughout your site.
The following list contains a number of keyword selection tools to help narrow down your search. You need to have a list of possible keywords that relate to your business, product and website prior to using these tools. Once you’ve done that, you can fine-tune or edit your list as needed. Typically, you want to select related keywords that are highly searched by Internet users.
1. Google Keyword Planner
Google is the search king, so it’s not surprising that this is the most popular of the bunch. It’s a free program, but you need to have a Google AdWords account to use it. It produces helpful stats like monthly searches, competition level, and the average cost per click for each keyword. Another helpful feature is that it suggests tons of synonyms and variations.
2. Yoast Suggests
Yoast Suggests is ideal for long tail keywords. It starts with information from Google Suggest and then provides keywords with expansions for you to consider. They are alphabetically listed for easy scanning.
3. Moz – Keyword Explorer
“Keyword Explorer” (or KWE) is another great tool that takes users through the keyword search process. It offers 6 custom filters for keyword expansion and SERP analysis, and also has import/export functions. With this tool, you are given only two free searches daily. Anything more than that requires you to have a Moz Pro account, which starts at $600 per year. It’s not cheap, but Moz claims it has 95 percent volume accuracy.
Once you’ve established your keywords, you’re ready to go. Now you can start writing those blogs and pumping out those Google AdWords campaigns! To find out more about using Google Adwords for startup businesses, click here.