Algorithms Updates, New Variables And Other Ranking Factors Are Always Changing, So Unless You Have A Dedicated SEO Person, It Can Be Quite Overwhelming.
It can be a struggle to keep up with the latest changes in the world of search engine optimization. For example, at one point, keyword stuffing was considered a useful and proven tactic in boosting your ranking status.
However, not only is this tactic useless today, but Google will actually penalize you for it. You’re current ranking will suffer as a result of trying to “cheat” the system.
1. Link building is no longer useful – While link building does not carry the weight it used to in regards to helping you rank better, it’s still very useful. Every link you put out there increases the chances of someone seeing it. So, it can still increase your click-through rate. If you have 3000 links posted out on the web, even if Google doesn’t acknowledge it, that’s 3000 billboards in 3000 different locations for others to see, and possibly click.
2. The more pages you have, the better – Quality is better than quantity. A site with 30 pages that has relevant content throughout, will rank better than a site with 300 pages containing unrelated, irrelevant content.
3. You NEED to submit your site to Google – There’s no need. Crawlers will find your site and index it in due time, as they do with all websites, whether they are new, or have been updated.
4. Meta Descriptions greatly impact search rankings – Meta descriptions play a very minor role in search rankings. They have however, been proven to affect click-through rates – which is still good. Having relevant and quality meta descriptions can make the difference between someone who clicks through to your page, and someone who clicks elsewhere. At the end of the day, high click-through rates will help your search ranking – but not much.
5. Ranking guarantees success – Not so. You may appear at the top of search results and receive tons of traffic, but you might not make any sales. For example, you may want to promote you’re first physical brick and mortar location for your online clothing business. Targeting the keywords “brick and mortar” might drive a lot of traffic to you’re site. But if these users are construction companies looking for supplies, is that going to benefit you at all? Of course not. While it’s true that there is a strong correlation between search results placement and click-through rates, ranking high is not the supreme end goal it used to be. Relevance is more important.
For some great SEO tips for 2017, check this out: https://searchenginewatch.com/2017/01/03/five-quick-tips-to-boost-your-seo-in-2017/