This is particularly true for those who don’t have a lot of money to invest in hiring an SEO expert. If you’re going to do the legwork yourself, you’re going to need all the free SEO tools that you can get.
There are several SEO tools out there that you can use. Some more complicated to use than others. But generally speaking, you don’t need special training or a University degree to figure it out.
Broken Link Detectors – These tools will scan through your website and highlight errors such as broken links. Broken links are NOT good for your rankings!
Trunk.ly – A simple application that works in conjunction with your social media accounts. It displays a timeline of the links you have shared. This helps to measure the impact a particular social media account has on your clicks and rankings.
Google’s PageSpeed Insights – This tool will test the loading time and performance of your website for both desktop and mobile. Speed directly affects your search engine rankings on Google, so identifying opportunities to improve is important.
Browseo – This tool will display your website to you the way search spiders see it. This can be helpful to see the hierarchy you’ve given to particular elements on your website.
SimilarWeb – Interested to see how you measure up to your competitors? This clever tool compares traffic between websites.
Keywordtool.io – This keyword tool will provide you with new keyword alternatives and suggestions based on a single keyword that you provide.
Google Keyword Planner – This tool will return helpful stats to guide your keyword strategy, including monthly search volume and competition, and will even suggest terms you may not have considered.
Quick Sprout Website Analyzer – This will give you a complete analysis on just about everything, including SEO optimization, social media, internal/external links, speed, tags, keywords, and competitor comparisons.
Find even more free SEO tools here!
If time is an issue and money is not, contacting an SEO consultant for professional digital marketing services may be your best bet.