Search Engine Optimization, or SEO, translates to better rankings on search engines’ results pages.
This includes websites such as Google, Yahoo, and Bing, as well as other major search engines. Good SEO begins with the design/programming stage of your website, by making it search engine-friendly.
However, these results are not instant. Rather, this effect evolves over time with the proper SEO strategies and techniques.
Google Adwords is a paid search service, and is an essential part of many online marketing campaigns. Pay-Per-Click, as it’s known, is by far the most effective means of engaging your potential customers, and the results are instant. It’s also important to keep in mind that the Google Adwords service is specific to Google’s search results only. So, this would not be seen by Yahoo, Bing, or other search engine users. With Adwords, you can target many keywords at the same time, and it is limited only to how much you’re willing to spend. While SEO, on the other hand, generally focuses on fewer keywords, but at little to no cost.
When you stop your adwords campaigns, traffic also stops, but once you start getting organic traffic with SEO, this will continue long term.
The fact of the matter is that there are benefits to both SEO and Google Adwords. So, a healthy combination of both will be the most ideal solution. In any case, you should try to rank on as many keywords as you can using Search Engine Optimization. And, for those keywords you’re having a hard time ranking on, you might want to consider paying for the ranking with Google Adwords.