With over 100 hours of video uploaded to YouTube every minute, videos are a huge part of search results.
Taking the time to configure your videos for search engine optimization will help significantly in terms of driving more traffic to your website and YouTube channels. There are several things that YouTube takes into account when it comes to ranking videos, so for the best results, you should keep all these things in mind and act accordingly.
Here are the key aspects you will need to focus on:
Metadata refers to the information that is entered regarding the video to help clearly define its nature and subject. With YouTube, the metadata makes up the title, descriptions and tags of your videos. When entering this data, be sure to use your main keywords and secondary keywords.
Clearly describe and elaborate on the details of your video. Search engines can’t watch or listen to video, so don’t shy away from long descriptions. Search engines like Google rely heavily on the text surrounding the video to understand your video’s topic.
A good way to make use of SEO with your videos would be by adding at least 10 tags per video – again, making use of the keywords that you’re targeting. Also, make sure to use them in sentence-form. For example, if the keyword is “digital camera” then you should enter it as “Where to buy a digital camera”.
4. Use Speech Bubbles
Speech bubble annotations on your video are not only a great way to clarify your message in the video, but it also gives you the option to add a link to another video, or a “subscribe now” link for viewers to easily click and subscribe to your YouTube channel.
5. Group Your Videos Into Organized Playlists
Once you have created at least 5-10 videos, try and organize them by topic. For example, you can have a playlist for all your commercials, another playlist for how-tos, and another for special offers. Videos that are organized this way will drive more traffic between one another because of YouTube’s algorithm. A user is more likely to watch a video about the same subject right after they have just watched another video on that topic.
6. Ask Your Viewers to Subscribe to Your Channel
Subscribing and “liking” are two of the most important user signals that YouTube uses to identify a high quality video. Having a ton of “likes” sends a strong message to YouTube that it’s a high quality video and will therefore rank better in video search results. It’s strongly recommended, and is a good practice to ask people to subscribe at the end of every video. In addition, be sure to encourage your users to leave comments, as this promotes user interaction.