Optimizing Your YouTube Videos for SEO

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Optimizing Your YouTube Videos for SEO - The Best Media

With over 100 hours of video uploaded to YouTube every minute, videos are a huge part of search results.

Taking the time to configure your videos for search engine optimization will help significantly in terms of driving more traffic to your website and YouTube channels. There are several things that YouTube takes into account when it comes to ranking videos, so for the best results, you should keep all these things in mind and act accordingly.

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Here are the key aspects you will need to focus on:

 

1. Metadata

Metadata refers to the information that is entered regarding the video to help clearly define its nature and subject. With YouTube, the metadata makes up the title, descriptions and tags of your videos. When entering this data, be sure to use your main keywords and secondary keywords.

2. Description

Clearly describe and elaborate on the details of your video. Search engines can’t watch or listen to video, so don’t shy away from long descriptions. Search engines like Google rely heavily on the text surrounding the video to understand your video’s topic.

3. Tags

A good way to make use of SEO with your videos would be by adding at least 10 tags per video – again, making use of the keywords that you’re targeting. Also, make sure to use them in sentence-form. For example, if the keyword is “digital camera” then you should enter it as “Where to buy a digital camera”.

4. Use Speech Bubbles

Speech bubble annotations on your video are not only a great way to clarify your message in the video, but it also gives you the option to add a link to another video, or a “subscribe now” link for viewers to easily click and subscribe to your YouTube channel.

5. Group Your Videos Into Organized Playlists

Once you have created at least 5-10 videos, try and organize them by topic. For example, you can have a playlist for all your commercials, another playlist for how-tos, and another for special offers. Videos that are organized this way will drive more traffic between one another because of YouTube’s algorithm. A user is more likely to watch a video about the same subject right after they have just watched another video on that topic.

6. Ask Your Viewers to Subscribe to Your Channel

Subscribing and “liking” are two of the most important user signals that YouTube uses to identify a high quality video. Having a ton of “likes” sends a strong message to YouTube that it’s a high quality video and will therefore rank better in video search results. It’s strongly recommended, and is a good practice to ask people to subscribe at the end of every video.  In addition, be sure to encourage your users to leave comments, as this promotes user interaction.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.

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