Looking to Partner With a YouTube Influencer? Here are Some Useful Tips

Share This Post On:
Looking to Partner With a YouTube Influencer? Here are Some Useful Tips - The Best Media

Partnering with a YouTube influencer can be extremely beneficial for your business.

But, as with any business decision, making the right choice takes some time and thought. The most important thing that you should keep in mind is to choose one that is relevant to your business and not focus on the hits/traffic alone. Brands working with small- and mid-sized influencers tend to have more success, because they are directly related and have a tight-knit community as the target market.

BOOK A FREE CONSULTATION

For example, a YouTube influencer might be getting millions of hits per month giving demonstrations and tutorials on the newest video games. But, if you’re a mortgage consultant, partnering up with this YouTuber will not benefit you at all, regardless of how many hits they get.

 

Another thing that’s very important is to go for authenticity.

 

It’s better to have an organic video by a non-professional, so to speak, than an overly-promotional commercial type of video. There’s no need to use the “buy now” approach. It gives the viewer more of a sense of control, and portrays the YouTuber as a real person, as opposed to a salesman trying to get that sale. Once you have selected the best candidate, make sure to provide a custom tracking link for the influencer (preferably placed at the top of their video description), which leads back to your website, blog or product page.

If you have more than one influencer, each tracking link should be different so you can measure results from each one accurately. This will tell you which influencers were most effective, and determine which ones you do not want to work with on your future campaigns. If you don’t know where to start looking for a YouTube influencer, check out https://www.grapevinelogic.com/.

Don’t forget about SEO! Now that Google owns YouTube, Google often gives preference to YouTube content in their search results. So, be sure to include your brand name and any other keywords associated with your product or company in the video description and tags. This will help increase your ranking in the search results.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.

Our Newsletter

Toronto Headquarters

701 Evans Ave #100, Etobicoke,
ON M9C 1A3

X