Digital Advertising

Learn the Basics of How Pay-Per-Click (PPC) Marketing Works

Learn the Basics of How Pay-Per-Click (PPC) Marketing Works

Are you having a difficult time with your SEO strategy and struggling to boost your search engine ranking?

Assuming you have a budget of some sort to work with, PPC may be a viable option for your business. PPC (which stands for pay-per-click), is a model of Internet marketing for which advertisers pay a fee each time one of their ads is clicked. PPC allows advertisers to bid for ad placement in a search engine’s sponsored listings when someone searches a keyword that is related to their business or service.


For example, is you own a massage therapy clinic in Toronto, you can do a PPC campaign for the keyword “Registered Massage Therapy in Toronto”. This way, every time someone searches that keyword phrase in a search engine, your ad will appear as a sponsored listing. When that ad is clicked, it sends the visitor to your website and you’ll have to pay a small fee to the search engine.

But keep in mind that these fees can quickly add up.

If the cost is $3 per click and 300 people click on your sponsored ad for that month, your fees will total $900. However, on the other side of the coin, if 50 of those people who clicked your ad end up paying for a massage that costs $100, you just made $5000 in sales – a $4100 profit. So your ROI can be quite good.

But, building a successful PPC campaign, from researching and selecting the right keywords to organizing those keywords into a campaign, is very time consuming. So if you find yourself short on time, hiring a professional search engine marketer is recommended, as they are already well versed on how the whole process works, and how to select the most relevant keywords without going broke.

Google’s AdWords is perhaps the most popular PPC advertising system in the world. For more details on Google’s PPC service, go to

1 Hour Free Consultation Valued at $499.00

Click this link for more information on Pay Per Click Internet Marketing Services.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at