Is it Worth Switching to HTTPS for the Sake of SEO?

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Is it Worth Switching to HTTPS for the Sake of SEO? - The Best Media

HTTPS (or secure HTTP) was developed to allow secure transactions and authentication.

When it comes to confidential material such as bank accounts, this is crucial, as the exchange of confidential information needs to be secured in order to prevent any unauthorized access. And since Google started incentivizing the use of these URLs by making HTTPS a ranking signal, their usage has been showing a huge upward trend.

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The number of websites on Google’s page one search results that are now using an HTTPS URL rose to 30 percent as of July 2016, and SEO experts predict this number will be closer to 70 percent by the end of 2017. So why the sudden change?

HTTPS provides three layers of protection when moving data from point A to point B:

1. Encryption – Encrypts the data exchanged to keep it secure.
2. Data Integrity – Data can not be changed, modified or corrupted during transfer without it being detected.
3. Authentication – Verifies that your users are communicating with the intended website.

 

So, it’s definitely safer to use HTTPS than it is to use HTTP, but will it help with your website’s SEO?

 

Google has stated that websites that are secured using HTTPS will receive a minor boost in ranking. Although it’s a minor signal that carries much less weight than high quality content, this could change down the road, as Google is encouraging website owners to switch to HTTPS, in order to keep everyone safer on the Internet. Based on Google’s tests thus far, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results.

 

Here are just a few of the big name players that have already switched to HTTPS:

 

– https://www.facebook.com

– https://www.amazon.com

– https://www.youtube.com

– https://www.wikipedia.org

– https://www.yelp.com

– https://www.pinterest.com

– https://www.walmart.com

– https://www.tripadvisor.com

 

If you haven’t already switched over to HTTPS, it’s not too late. Considering what Google is likely to do with HTTPS, switching over is something you should seriously consider. For more information on how to switch over, visit: https://smallbiztrends.com/2015/04/changing-from-http-to-https.html

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.

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