When it comes to confidential material such as bank accounts, this is crucial, as the exchange of confidential information needs to be secured in order to prevent any unauthorized access. And since Google started incentivizing the use of these URLs by making HTTPS a ranking signal, their usage has been showing a huge upward trend.
The number of websites on Google’s page one search results that are now using an HTTPS URL rose to 30 percent as of July 2016, and SEO experts predict this number will be closer to 70 percent by the end of 2017. So why the sudden change?
HTTPS provides three layers of protection when moving data from point A to point B:
1. Encryption – Encrypts the data exchanged to keep it secure.
2. Data Integrity – Data can not be changed, modified or corrupted during transfer without it being detected.
3. Authentication – Verifies that your users are communicating with the intended website.
Google has stated that websites that are secured using HTTPS will receive a minor boost in ranking. Although it’s a minor signal that carries much less weight than high quality content, this could change down the road, as Google is encouraging website owners to switch to HTTPS, in order to keep everyone safer on the Internet. Based on Google’s tests thus far, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results.
If you haven’t already switched over to HTTPS, it’s not too late. Considering what Google is likely to do with HTTPS, switching over is something you should seriously consider. For more information on how to switch over, visit: https://smallbiztrends.com/2015/04/changing-from-http-to-https.html