We, as humans, are visual beings, which explains why we’re so attracted to photographs. Photography (or images in general) is an integral part of marketing your business or brand.
Good quality images will help achieve your marketing objectives and play an enormous role in whether or not you have captured your audience’s attention. This is even more crucial when it comes to product photos.
Photos that are blurry or pixelated will give the impression of an unprofessional business or a low quality product. But, high quality, professional images on a company’s website give the impression of a reputable, professional business. If you don’t have a good camera to take the photos yourself, you can find thousands of high resolution images related to your business on “stock photo” websites such as Shutterstock.
Another important aspect to consider is whether the images you’re using are relevant to your brand and business. Even if you have a good, high quality image, would a photo of a cute dog with shopping bags be good for a business selling a brand of chocolate? Of course not. But, would that same image work for a pet shop? Absolutely.
Adding irrelevant photos just for the sake of filling space will not do you any good. You have to decide exactly what types of photos you want, and what they will add to your website and your marketing materials. Always make sure that the images you choose will add real value to your company’s message.