The primary steps you take will have a big impact on your website’s potential to rank well in search engines, bring in traffic, leads, and ultimately sales. It’s important to structure your website properly in order to start off on the right foot when it comes to search engine optimization.
Each page on your website should be targeting it’s own set of highly relevant keywords and this should be addressed during the design phase, prior to launching.
For example, if you own a landscaping business, you would want a separate page for each of your services; tree planting, hedge trimming, laying sod, tree stump removal, etc. Each page should have its own set of keywords that specifically relate to that service.
This type of structure gives each page greater relevance and will improve its potential for ranking well in search results. On each of your pages, be descriptive using your keywords, while avoiding repetitiveness. The average content length for web pages that rank in the top 10 results (for any keyword) on Google contain a minimum of 2,000 words. Content is king, so try to stay within this minimum for each page. Also, make sure to take full advantage of your H1, H2, H3 and H4 tags. Search engines rely heavily on them when structuring search results, so be sure to use your primary and secondary keywords that you want to rank for.
Remember to make sure that you link up all of your social media accounts to your website. Long ago, ranking was all about link building. The more links you had out there, the better your ranking was. But today, links play a much smaller role and ranking is largely based on how interactive and engaged you are within the marketplace. Social media sites such as Twitter and Facebook are the best way to do this, as they help to multiply your online presence with followers and likes.
If you are new to the SEO world and would like to learn more about how search engines work, visit https://moz.com/beginners-guide-to-seo for a great read.