How Voice Search Software Will Change Our Lives

How Voice Search Software Will Change Our Lives

Although voice search technology has been around for over a decade, its popularity has dramatically risen.

This can be attributed to virtual assistant products like Alexa, Siri and Cortana that use machine learning algorithms, which allows them to get better at what they do as time passes. We have grown to use them for real day-to-day tasks. What was once a basic search tool can now set your alarm clock, take notes, and learn from past responses and behaviour.



And this is just the beginning. Over the next few years, we will see virtual assistants that can buy concert tickets, book reservations at your favourite restaurant, recommend a good movie according to your likes, and maybe even find an empty parking spot at the mall.

Verbal communication predates any written language out there. So it’s not surprising that voice search is becoming more popular, and feels more natural than typed search. According to MindMeld, in 2015, voice search jumped from zero to 50 billion searches a month. With more than half of all voice queries coming from smartphones, the mobile boom has a lot to do with this rise in popularity. With tiny screens and even tinier buttons, it’s sometimes difficult to navigate or even type – particularly if you have large thumbs.


Voice search presents a solution to getting the same information in an easier fashion.


This opens up a new gate in respect to marketing. For example, just as we would bid/pay Google AdWords to be that top listing for “paint supplies” in text search results, with voice search, we might eventually be competing for that number one spot, in order to become the virtual assistants’ preferred service. Voice search technology will undoubtedly continue to grow and be a bigger part of our lives, alerting us and resolving queries and issues before they even happen. It will be like having your very own “Jarvis” (Iron Man’s assistant) at your service 24/7. Just think of how much it can do for people with health issues or physical disabilities. For example, by monitoring your vital stats remotely, a virtual assistant could tell you that your blood sugar level is getting low, or that you’re beginning to have a stroke and automatically call an ambulance. The possibilities are endless.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at