This can be attributed to virtual assistant products like Alexa, Siri and Cortana that use machine learning algorithms, which allows them to get better at what they do as time passes. We have grown to use them for real day-to-day tasks. What was once a basic search tool can now set your alarm clock, take notes, and learn from past responses and behaviour.
And this is just the beginning. Over the next few years, we will see virtual assistants that can buy concert tickets, book reservations at your favourite restaurant, recommend a good movie according to your likes, and maybe even find an empty parking spot at the mall.
Verbal communication predates any written language out there. So it’s not surprising that voice search is becoming more popular, and feels more natural than typed search. According to MindMeld, in 2015, voice search jumped from zero to 50 billion searches a month. With more than half of all voice queries coming from smartphones, the mobile boom has a lot to do with this rise in popularity. With tiny screens and even tinier buttons, it’s sometimes difficult to navigate or even type – particularly if you have large thumbs.
This opens up a new gate in respect to marketing. For example, just as we would bid/pay Google AdWords to be that top listing for “paint supplies” in text search results, with voice search, we might eventually be competing for that number one spot, in order to become the virtual assistants’ preferred service. Voice search technology will undoubtedly continue to grow and be a bigger part of our lives, alerting us and resolving queries and issues before they even happen. It will be like having your very own “Jarvis” (Iron Man’s assistant) at your service 24/7. Just think of how much it can do for people with health issues or physical disabilities. For example, by monitoring your vital stats remotely, a virtual assistant could tell you that your blood sugar level is getting low, or that you’re beginning to have a stroke and automatically call an ambulance. The possibilities are endless.