No matter what, you want your content to be intriguing, easily understandable, and of course, search engine friendly. Every article or blog post is like a web page in terms of search engine ranking. Therefore, you should be optimizing each post with specific keywords related to your business or cause.
– Keep the URL links in your content short, with no more than 50 characters.
– The average article/post ranking #1 in the search results has 2400 words.
– Use your H1, H2, and H3 tags accordingly. It’s one of the most important aspects of SEO. The post title uses an H1 heading tag. For the sub-heading, you can use an H2 heading, and then an H3 heading, and so on. (more on H1, H2, and H3 tags can be found here: https://www.tmprod.com/blog/2010/h1-h2-and-h3-header-tags-for-seo).
– Interactive content shows better results than static content. Include other media in your content such as photos, videos and graphics. Articles that have an image every 75-100 words get the most “shares”.
– Mentioning 3-5 people (links) in your post can increase “shares” by 3-5 times.
– Keep it simple. Don’t create content that is too technical or uses too many complex words. Ideally, your content should be easily understood by a 15-year old.
– Keep the file sizes of images and videos to a minimum. You should definitely be using high quality images, but keep the file sizes low to speed up page loading.
– Remember to include your social media buttons (Facebook, Twitter, LinkedIn, Google+, etc) in order to increase shares and likes.
– Post frequently. Search engines love daily content. Also, keep in mind that people click more recent posts, more often, hypothetically helping them rank higher.
– Make use of your meta descriptions by using relative keywords.
– Filenames of images matter! Search engines cannot recognize images for what they are. So, they rely on image filenames and Alt Attributes to recognize them. Be sure to use your keywords when naming media files.