How to Make a Podcast Step by Step

How to Make a Podcast Step by Step

Creativity and knowledge should always be shared with others. Hosting a podcast is a great platform for such a noble cause.

While not knowing how to start a podcast may seem overwhelming, the process of launching one is actually quite simple.

We have created this actionable guide to teach you how to make a podcast step by step.


Step 1: Prepare Your Equipment.

The first thing you will need to do is get all of your equipment in order.


A cheap and versatile option is the Rode Smartlav+. This lapel microphone plugs right into your mobile phone – so you will not require an expensive mixing board.

You can also purchase an adapter to plug in multiple microphones and accommodate for interview/co-host style blogs.

Editing Software

After recording your podcast, you will need to edit it to remove any unwanted sections, add music, sound effects, etc.

A powerful software option available on both Mac and PC is Audacity.  The best part is that it’s absolutely free!


Step 2: Choose a Topic

Once your equipment is ready you will need to choose a topic or theme for your podcast.

The topic you choose will depend on your reason for starting a podcast.

Your motivation for starting a podcast could either be to share a particular hobby or to increase the clientele of your business.

In either case, aim to be as specific as possible rather than just covering a broad topic.

Do a search in your preferred podcast library for a particular topic you may want to create a show about.

If you do not see many results, chances are there is very low demand, and your subscriber numbers will plateau very early.

If there are many results, listen to the top 5 or 10 and find ways to make your podcast even better and more engaging.

You can also  beta test your ideas, find contextually relevant online groups, and create posts to see if your topics are of interest to the community.

Positively contributing to an online community in your niche is a great way to establish brand awareness and funnel your initial podcast subscribers.


Step 3: Pick a Format

After you have settled on the type of content you want to create, the next step is to pick your podcast format.

Your decision will influence the scriptwriting for your podcast.

There are three main podcast formats to choose from.

1) Solo

With this format, you are the only one presenting the show.

2) Co-host

Co-host podcasts have two or more hosts running the show.

3) Interview

These types of podcasts are probably the most difficult to execute. As the host, your job is not only to ask interviewees interesting questions but also to control the direction of the show.


Some key questions to answer when deciding on a podcast format are:

  • Do you work well with others?
  • Can you maintain high levels of engagement when speaking alone?
  • Are you confident speaking with strangers and asking interesting interview questions?


Step 4: Create Cover Art

The aesthetics of your podcast show represents your confidence in knowing how to make a podcast.

According to iTunes, your cover art should be a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels.

If you are not confident in graphic design skills, you can hire a designer to create a cover for you.

If you prefer to stay in control of the entire creative process, a free online design tool you can use is Canva.


Step 5: Publish Your Podcast

The final step is actually publishing your podcast.

Before publishing, aim to record a series of episodes – aim for four if you are creating a weekly podcast. That way, you are always a month ahead.

You could publish your podcast on your website or choose to do it through a specific podcasting host service.

If you want to have access to an analytics dashboard (to view download numbers etc), publishing it through a host is the best way to go.

In conclusion, not knowing how to make a podcast has prevented many potentially successful podcast shows from launching – do not make that mistake.


Follow our step by step guide with confidence and start a podcast of your very own today!

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.