How To Increase Your Business’ Local Visibility Online

How To Increase Your Business’ Local Visibility Online

There are several ways to increase your Business’ local visibility online.  Most of these tips are fairly simple.  As a business owner, you should ensure that these steps are made.

increase visibility online

So What Are The Simple Steps to Make Your Website Rank Higher in Google and Increase Your Visibility Online?


1. Get reviews from your customers

Some customers do this voluntarily but you can also ask your customers to rate their experience through your Google My Business Page. Ask them to take photos too for greater appreciation of anyone who visits your page.

2. Increase your popularity through citations

Google only recognizes citations of your business if your NAP (Name, Address, Phone) is mentioned in any platform or link.

3. Be included in business directories

Aside from listing your business in Google, there are other websites, especially those well-used in your location, where you can have your business listed. For example, if you are in the United States or Canada, you can tap Yelp. If your business is relevant to travel and tourism, you can list yourself at TripAdvisor. You can also list your business in organizations like the government’s Chamber of Commerce, business groups, and etc.

4. Have a mobile-friendly website

The growing number of mobile users demand mobile-friendly websites. If your business can’t be viewed well in mobile, an opportunity may likely be missed. Make sure to invest in UX (user experience) and UI (user-interface) design of your website. Customers always love convenience. When they are ready to purchase online, they want it to happen fast. Seize the moment!

5. Localize web content

 Your articles and blogs are great avenues where you can creatively contextualize content on your website. You can include a map widget too to enhance your local SEO. Integrate this on your on-page and off-page SEO efforts.

6. Use schema markup

Include a structured data markup on your website. This allows the search engines to recognize your business’ local relevance and show your GMB page result.


Always remember to work around Google’s ranking factors around local searches:  RELEVANCE. DISTANCE. PROMINENCE.


Need help with your website?   Take advantage of your FREE CONSULTATION now!  We can help you reach the top of those search results!

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at