There are several ways to increase your Business’ local visibility online. Most of these tips are fairly simple. As a business owner, you should ensure that these steps are made.
Some customers do this voluntarily but you can also ask your customers to rate their experience through your Google My Business Page. Ask them to take photos too for greater appreciation of anyone who visits your page.
The growing number of mobile users demand mobile-friendly websites. If your business can’t be viewed well in mobile, an opportunity may likely be missed. Make sure to invest in UX (user experience) and UI (user-interface) design of your website. Customers always love convenience. When they are ready to purchase online, they want it to happen fast. Seize the moment!
Your articles and blogs are great avenues where you can creatively contextualize content on your website. You can include a map widget too to enhance your local SEO. Integrate this on your on-page and off-page SEO efforts.
Include a structured data markup on your website. This allows the search engines to recognize your business’ local relevance and show your GMB page result.
Always remember to work around Google’s ranking factors around local searches: RELEVANCE. DISTANCE. PROMINENCE.
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