What are the practical steps to make your website rank higher in Google?
1. Get reviews from your customers. Some customers do this voluntarily but you can also ask your customers to rate their experience through your Google My Business Page. Ask them to take photos too for greater appreciation of anyone who visits your page.
2. Increase your popularity through citations. Google only recognizes citations of your business if your NAP (Name, Address, Phone) is mentioned in any platform or link.
3. Be included in business directories. Aside from listing your business in Google, there are other websites, especially those well-used in your location, where you can have your business listed. For example, if you are in the United States or Canada, you can tap Yelp. If your business is relevant to travel and tourism, you can list yourself at TripAdvisor. You can also list your business in organizations like the government’s Chamber of Commerce, business groups, and etc.
4. Have a mobile-friendly website. The growing number of mobile users demand mobile-friendly websites. If your business can’t be viewed well in mobile, an opportunity may likely be missed. Make sure to invest in UX (user experience) and UI (user-interface) design of your website. Customers always love convenience. When they are ready to purchase online, they want it to happen fast. Seize the moment!
5. Localize web content. Your articles and blogs are great avenues where you can creatively contextualize content on your website. You can include a map widget too to enhance your local SEO. Integrate this on your on-page and off-page SEO efforts.
6. Use schema markup. Include a structured data markup on your website. This allows the search engines to recognize your business’ local relevance and show your GMB page result.
Local SEO is very interesting and is not as costly as paid ads. Getting started is actually free! Thanks to Google!
Always remember to work around how Google ranks local searches: RELEVANCE. DISTANCE. PROMINENCE.
Knowing the best practices and strategies, I believe any business can get the right search matches to great customer conversions.
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