How To Establish Your Local SEO?

How To Establish Your Local SEO?

When you use Google to find out a restaurant near you, you will see the top search results usually with the location map. Not only you’ll see the pinned restaurants but also you’ll see their contact details, ratings, etc.

Local searches online are widely used by most people. So, this is also one of the best ways to increase your SEO ranking in Google in the context of your brick-and-mortar store location.

Local search from Google will give usually give the Local Pack, which is the business listing from Google My Business (GMB), and Organic Search, which refers to websites. Both of these are non-paid or organic results. If there are paid ads, these will be found above the local pack and organic search. 

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Set up your Google My Business Page. Go to to list your business and showcase your profile Online users have the chance to interact with your page through appointment booking, direct messaging, reviews, and etc.

Make sure to provide your Google My Business Page with your current information: Business Name, Address, Phone Number (NAP), business categories, business hours, types of payment, etc. Upload hi-res photos of your shop or office.

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Note that Google My Business Page is very particular to these 3 ranking factors:



This refers to matched searches with a local listing. Every word of information you put on your business profile will be picked up by Google to match the online users’ search terms. So, if you don’t want to miss a search, fill your profile with all the right information your customer should know. Remember, you have to let them know you exist!


Google always prioritizes being user-friendly. With your business location matching the searcher’s preferred location, they will be able to calculate the distance between the both of you. Plus, using Google Maps, they can directly guide the user to your physical store! So, be sure to provide your exact address.



This refers to how popular your business is within the locality. If you’re just starting to penetrate the online world but have been trusted in the business for years, you may have already gained popularity in your community. This is an excellent opportunity to optimize your reviews online!


Do you need help in establishing your LOCAL SEO?  Why not take advantage of your FREE CONSULTATION today!  Call us at 416-253-0934


Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at