How To Establish Your Local SEO?

How To Establish Your Local SEO?

When you use Google to find out a restaurant near you, you will see the top search results usually with the location map. Having a good local SEO status is what puts you there!

Local searches online are widely used by most people. So, this is also one of the best ways to increase your SEO ranking in Google for your brick-and-mortar location.

Local search from Google will usually give the Local Pack, which is the business listing from Google My Business (GMB), and Organic Search. Both of these are non-paid or organic results. If there are paid ads, these will be found above the local pack and organic search. 

local seo




Set Up Your Google My Business Page

Go to to list your business and showcase your profile. Online users have the chance to interact with your page through appointment booking, direct messaging, reviews, and etc.

Make sure to provide your Google My Business Page with your current information.  This includes Business Name, Address, Phone Number (NAP), categories, business hours, types of payment, etc. Upload hi-res photos of your shop or office.

local SEO

Note that Google My Business Page is very particular to these 3 ranking factors:



This refers to matched searches with a local listing. Every word you put on your business profile will be picked up by Google to match the online users’ search terms. Be sure to fill your profile with all the right information.


With your business location matching the searcher’s preferred location, they will be able to calculate the distance between the both of you. Using Google Maps, they can directly guide the user to your physical store. So, be sure to provide your exact address.


This refers to how popular your business is within the locality. You may already be a trusted business and have just started your online efforts.  This is an excellent opportunity to optimize your reviews online!


Do you need help in establishing your LOCAL SEO?  Why not take advantage of your FREE CONSULTATION today!  Call us at 416-253-0934


Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at