SEO

How Social Media Affects Local SEO Ranking?

How Social Media Affects Local SEO Ranking?

 

Local SEO is part of the traditional SEO in which we observe on-page and off-page optimization. Local SEO benefits well with off-page activities through social media sites. From the social media sites to the official business website, aim to funnel the target audience as leads or successful converts.

 

When you create and build your social media sites, ensure consistency of business information across platforms as this affects how you’d rank in Google.

Using monitoring tools checking the following across your social media sites:

  1. Captions and Keywords
  2. Engagement Rate per post
  3. Traffic on your social media page

 

NAP Citations is one of the best ways to optimize your business’ popularity. Use this across your social media pages. Why? Every time your NAP is mentioned on websites, maps, listings, reviews, and social media sites, you gain points to rank higher in local search.

When you explore our website, you’d notice that every page has our contact information and links to social media sites. See the screenshot below.

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Now, let’s closely observe our social media pages as you learn along.

ON FACEBOOK

Check out The Best Media’s Facebook page as a sample.  We included our address and phone number in the About section. Business location is important because 86% of online users check Google Maps to locate businesses.

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Also, use the section tabs at the right side for your advantage. Visitors on your Facebook page would definitely want to know what you can do for them. On Services section write brief descriptions of what you offer.

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ON INSTAGRAM

Short copies and appealing visuals are best for Instagram. To creatively optimize your web traffic through this platform, make sure your short business description in bio includes your website address You can use link-shorteners like Bitly to save up some space in bio.

 

When you write captions, be geo-specific. Mention your location in your captions. Tag it and use relevant hashtags so you can easily be found on IG search. You can also mention your NAP in your captions once in a while so Google can pick this up.

ON TWITTER

Like Instagram, expand your reach via Twitter through your appealing visuals and captions. Use relevant hashtags, locations, and link-shorteners for longer links you want to share. If you have the latest promotions, offers, or campaigns, pinned your tweet on your profile to make it noticeable.

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ON LINKEDIN

Interestingly, LinkedIn studies show that an average decision maker spends time reading at least 10 pieces of content before making a final purchase decision. Also, 80% of B2B leads come from LinkedIn. This must-have organic network is something you need to keep on building! 

 

Unlike the previous platforms, you have ample space to introduce your business in the About section of LinkedIn. As you would observe on The Best Media’s LinkedIn profile, we have a brief description of the company, what we do, areas of specialty, location, and etc.

Aside from the consistency of the business profile, ensure all new blogs, articles, or new videos are posted across your social media platform.

The Best Media can help you optimize through all social media channels. Contact us now for a FREE CONSULTATION!

 

 

 

 

 

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Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.