Google’s “Fred” Update is Taking Out The Trash

Google’s “Fred” Update is Taking Out The Trash

Google has confirmed the “Fred” update, but hasn’t exactly elaborated on the details.

From the looks of it, it seems as though sites with low value content were hit hard by this update. Examples of “low value” sites would include websites that:


– Contain heavy advertising (particularly banner ads)
– Have a small amount of content or just poor quality content
– Lack any real value for the user
– Contain irrelevant links

Some SEO experts have referred to this update as a “spam algorithm” update.

Short articles (300 words or less) stuffed with main keywords (that at times are hard to make any real sense of), were also affected by Google’s Fred update. Blog sites that cover every possible topic on Earth that have already been written about by others in the industry will have been penalized by this update, as well. Many blog sites are created for the sole purpose of ranking and therefore, they often provide very little value to the reader. The good news is that the legit websites that do offer unique quality content to their readers will likely see a boost in ranking, as the spammy sites wither away from Google’s search results.

Visit for more details on Google’s Webmaster Guidelines.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at