Many of us don’t realize the negative effect that technical errors have on our website’s ranking. Sites with issues such as 404 errors are deemed as “unsafe”, or “lower quality” websites on Google. As a result, your rankings in the search results will suffer.
Google’s focus is on enhancing user experience and they favour well-structured websites. Most of these errors can be found using Webmaster Tools, which provides a full list of the errors on your website.
– 500 Internal Server Errors
– 301 & 302 Redirects
– Access Denied Errors
– 404 error/4xx – “Page not found”
– Duplicate META Data
– Missing Meta Descriptions
– Canonical Errors
To avoid any negative effects on your ranking, you should ensure your website is performing at its best by making it common practice to regularly check your site for errors.
For more information on website development and performance, click here.