So, you’ve got your budget ready for your Facebook Advertising and your campaigns are good to take off. But first, before you launch your ads, review the type of customers you’d like to attract if you don’t want to put your budget to waste.
Facebook Business can help you expand your reach by creating Facebook Audiences. Allow your budget to work best by setting the right target audience.
Demographics – make your ad visible to groups of people according to their age, gender, education, job, and etc.
Location – select cities, communities, and/or countries you want your ads to be visible
Interest – reach out to those people whose interests are relevant to your ads.
Network – make your ads visible to people who are already on your Facebook Page or past events.
Behavior – project your ads according to the consumer behavior (e.g. past purchases)
Website Visitors – Using Facebook Pixel, you can create your Custom Audience automatically. This tool will help you place your ads according to the items your website visitors viewed.
Contact Lists – Use our CRM or email lists to reconnect to your target audience via Facebook.
App Users – Place relevant ads to let people take in-app actions such as viewing an item or making a purchase.
If you want to learn more tips about FB Ads, check out The Best Media’s podcast, Digital Marketing Made Simple.
We are also offering you a FREE Consultation to help you check how you can improve your digital marketing strategies.