Digital Advertising

9 Secrets the Pros Use to Create Great Facebook Ad Copy

9 Secrets the Pros Use to Create Great Facebook Ad Copy

Are you wondering why your ad visibility on Facebook may not be enough?

Well, positioning your business on Facebook is a wise step. But attracting and keeping your target audience is wiser! That is your ultimate KPI for your Facebook Ad Copies.

If you want to know the secret of the pros generating huge revenues from their Facebook ads, read through this email until the end!

So, how do pros do it?

1. Perfectly match copy to funnel focus.
Ensure your ads match your specific types of users or your target audience. Make your on-image copy speak directly to your specific audience.

2. Conduct  A/B split testing.
Test which copy influences a certain segment in your target audience best. For example, if your main target audience is women in general, they can still be segmented based on age groups – boomers, millennials, and Gen Z. If one of your copies receives more CTAs and responses from the Gen Z,  then you might as well maximize that copy during your campaign.

4. Consistently align your copy and visuals.
Did you know that approximately 65% of the world’s population are visual learners? Also, visual information has greater retention in memory compared to written or spoken information. This is the reason why ads are highly visual. Aesthetically, it should be appealing. While it’s content should be consistently relevant to the image bearing the key message of your product. 

5. Prioritize “clicks” over “brand”.
Allow your ad copy to directly convey the value your products and services offer. As they say, make the first impression last!

6. Check your copy’s Relevance Score on Facebook.
Let this tool help you know the quality of the response rate from your ad copy. This will give you an idea of conversion rates.

7. Reward your customers.
Giving more value to your customers by giving them something in return for their engagement will actually attract them to come back. A reward like a free downloadable e-book in exchange for email address increases lasting customer experience.

8. Tap your customers’ curiosity.
Curiosity promotes more engagement and interaction. If done properly, your lead generation will be optimized as your customers click to find out more about your products and services.

9. Trigger urgency and scarcity.
Setting limitations until a certain given time can trigger an increase in customer engagement. For instance, “the first 50 customers get a 30% discount until 12 noon today!” The right mix of urgency and scarcity will boost responses to your ad!

Maximize your Facebook Ads! Use the tools and key strategies shared above to keep on increasing interactions between your customers and your business.

While many people these days are lingering on Facebook, this is the best time for ads to linger longer! Capture the right customers and have effective conversions. If you need me to help you strategize beyond the nine secrets of the pros, simply book a Free Consultation using this link:

Don’t miss your opportunity to grow your leads now to grow your business revenue!

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at