Join our upcoming event: Digital Marketing Momentum Event

Display and Video Advertising

The term display advertising refers to advertising on websites or apps using banner ads and other ad formats made of text, images, video, and audio.

Programmatic Display Advertising

Programmatic Video Advertising

Preroll Video

$30 CPM (CPM may vary based on targeting parameters)
Your video will run before the user’s desired content starts playing. Types of targeting include:

Category Targeting:
Serve your videos on sites that fall within specific, relevant categories, such as News, Business, Finance, Entertainment, Beauty & Fashion, Health, Sports, Technology, etc.

Behavioural Targeting:
Employ Google behavioural data, as well as 3rd party data sources to target your videos to various user interest segments, such as News Junkies, Avid Investors, Movie Lovers, Value Shoppers, Fashionistas, Hockey Fans, Technophiles, etc.

Whitelists:
We curate lists of premium websites that fall into categories relevant to your business/products/services. We then bid on this premium inventory via the programmatic ad exchanges.

In-Article (Native) Video

$35 CPM (CPM may vary based on targeting parameters)
Your video will disrupt content and start running within an article. It will only play when it is in view and once the user scrolls past it, it will stop playing. Targeting capabilities are the same as Preroll Video, however In-Article also includes:

Contextual Targeting:
Serve your video within an article that contains contextually relevant keywords to your business/product/services.

YouTube TrueView Advertising

Over the last few years, Programmatic Advertising has completely changed the way display advertising is managed. Instead of directly dealing with each website one by one, advertisers can now manage all their Display and Video advertising activity using an online platform, known as a Demand Side Platform. This allows the most efficient method of bidding to advertise in real time across numerous different websites using targeting criteria based on behaviours and keywords.


Programmatic Display and Video Advertising allows for more control for the advertiser and means they can control exactly who they advertise to, instead of just the website they advertise on.


Programmatic advertising is a process of buying media using digital automation, which provides leading edge audience targeting options and scalability in real time. Our programmatic experts will customize the best data sets to reach the right audiences. This is a harmonious combination of using technology, data and human expertise to deliver the best ROI for your advertising dollars.




At The Best Media we build solutions to deliver
leads & performance.

Let’s Build Your Display and Video Advertising Solution

 

Are You Ready to Start Your Project?

Ready to Start Your Display and Video Advertising Project?

Our Newsletter

Toronto Headquarters

701 Evans Ave #100, Etobicoke,
ON M9C 1A3