Over the last few years, marketing has shifted in medium and focus, as consumers want to know more about the businesses they are dealing with and the products/services they are looking to purchase.

The shift towards digital storytelling allows for the combination of still imagery, moving imagery, video, sound, and text, resulting in an enhanced experience for both the author and audience. Due to the amount of content that is currently marketed in the digital space, catching someone’s attention can be a difficult, if not impossible feat. Telling a compelling story about your brand that resonates with your audience and invoking their feelings and interest is the best way to stand out from the crowd and communicate your value.