Optimal user experience (sometimes abbreviated as UX) is what it’s all about today. You want to create the best experience possible for your visitors, regardless of whether they’re using a desktop PC, a smartphone, or any other device.
Internet usage on mobile devices and tablets far exceeds Internet usage by desktop users.
It’s estimated that by 2019, mobile users will surpass the 5 billion mark. Therefore, having a mobile-friendly website only makes sense. Without it, you are limiting access to your potential customers.
Have you ever visited a website that isn’t mobile-friendly on your smartphone or tablet? With the majority of the page going off the screen, you have to do a lot of scrolling, zooming out, zooming in, etc. A frustrating website will likely create a poor experience and a negative image of your company. If your site provides a horrible user experience then many visitors will just leave rather than trying to deal with the annoyance.
Having a responsive website design is the most ideal way to go. This enables your website to automatically adjust to any device or computer seamlessly. In addition, it eliminates the cost and time invested when having to update or make changes to two sites (the desktop version and the mobile version).
Google has been known to favour sites that have responsive design, so ranking and search results typically improve when a responsive design is present. In fact, a Google update that happened on April 21 penalized websites that were not mobile-friendly and decreased their rankings and mobile search results.
For more great tips on mobile-friendly websites and how to improve your visitors’ user experience, click here.