Aren’t you loving Facebook for Business? This is such a game-changer in how we operate businesses today. With traditional strategies, we only have physical stores, billboards, and TV commercials to capture our audience. Facebook Ads have provided us more options to widen our reach!
Did you know that your current audiences can actually help you attract new ones? This is what’s known as Facebook Lookalike Audiences. It increases your probability of generating quality leads and gives more value to every ad you spend. Amazing, right?
Your ad will be seen by users who are similar to your customers. This increases the likelihood that these visitors will engage with your business or product.
You can track user reactions using lookalike audiences. This let you understand which ads are more effective. This allows you to make better use of your advertising campaign budget.
Using similar audiences has a positive effect on conversion rates. Advertisements will carry value, and the number of clicks and conversions will increase.
If your ads are relevant, advertising will cost you much less.
You can determine just how closely the lookalike audience matches the original custom audience. If you want the new audience to share 90% of the audience’s traits, you will end up with a narrower audience that is more accurate.
Once you’ve finished creating lookalike audiences, check it over. Go to Adverts Manager, click Tools, then select Audiences. If it is ready, you can now create your ad by clicking Create Advert.
Do you need help setting up your Lookalike Audiences for Facebook? Get your Free Consultation with us today!