Digital Advertising

Creating Lookalike Audiences in Facebook

Creating Lookalike Audiences in Facebook

Creating Lookalike Audiences

Aren’t you loving Facebook for Business? This is such a game-changer in how we operate businesses today. With traditional strategies, we only have physical stores, billboards, and TV commercials to capture our audience. Facebook Ads have provided us more options to widen our reach!

Did you know that your current audiences can actually help you attract new ones? This is what’s known as Facebook Lookalike Audiences.  It increases your probability of generating quality leads and gives more value to every ad you spend. Amazing, right?

creating lookalike audiences


The Benefits

It improves results from your advertising campaigns

Your ad will be seen by users who are similar to your customers. This increases the likelihood that these visitors will engage with your business or product.

It monitors performance

You can track user reactions using lookalike audiences.   This let you understand which ads are more effective.  This allows you to make better use of your advertising campaign budget.

ROI optimization

Using similar audiences has a positive effect on conversion rates.   Advertisements will carry value, and the number of clicks and conversions will increase.

If your ads are relevant, advertising will cost you much less.

Flexibility of Audience Size

You can determine just how closely the lookalike audience matches the original custom audience.  If you want the new audience to share 90% of the audience’s traits, you will end up with a narrower audience that is more accurate.

facebook lookalike audiences


Step 1

  • From Facebook Ads Manager go to Audiences

Step 2

  • Click Create Audience then choose Lookalike Audience

Step 3

  • Choose your source audience

Step 4

  • Choose your target location

Step 5

  • Choose your desired audience size from 1-10% of your targeted location’s Facebook users. The percentage you choose signifies the people most similar to your selected Custom Audience.

Once you’ve finished creating lookalike audiences, check it over.  Go to Adverts Manager, click Tools, then select Audiences.  If it is ready, you can now create your ad by clicking Create Advert.


Do you need help setting up your Lookalike Audiences for Facebook? Get your Free Consultation with us today!

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at