Digital Advertising

Creating Lookalike Audiences

Creating Lookalike Audiences

Aren’t you loving Facebook for Business? This is such a game-changer in how we operate businesses today. If in traditional strategies we only have physical stores, billboard ads, and TV commercials to capture our target audience, Facebook Ads have provided us great options to widen our reach!

Did you know that your current audiences can actually help you attract new ones? Well, this is through the wonders of Facebook Lookalike Audiences! It increases your probability of generating high-quality leads and gives more value to every ad you spend. Amazing, right?


Step 1:  From Facebook Ads Manager go to Audiences
Step 2: Click Create Audience then choose Lookalike Audience
Step 3: Choose your source audience
Step 4: Choose your target location
Step 5: Choose your desired audience size from 1% – 10% of your targeted location’s Facebook users. The percentage you choose signifies the people most similar to your selected Custom Audience.

To check if your Lookalike Audience is ready, go to Adverts Manager, click Tools, then select Audiences. If it is ready, you can now create your ad by clicking Create Advert.

Do you need more confidence in setting up your Lookalike Audiences? Get your Free Consultation with us today!

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at