Content Writing

Content Writing Strategy: Write Localized Blogs!

Content Writing Strategy: Write Localized Blogs!

Quality content writing plays a crucial role in boosting your local SEO.  An important part of your content strategy should be to feature blogs that EDUCATE, CONVERT, and RETAIN. 

content writing strategies

To get started on writing localized blogs, think of “What’s Happening around my business?” 

This breaks down into two major areas for consideration. You want to ask yourself a series of questions to determine the subjects you should write about.

 

LOCATION-BASED: 

1. What relevant current events are taking place locally? 

2. What are the trending issues or activities in my locality?

3. Is this something my products and services can address?

4. What value can I provide about this subject, related to my products and services?

 

BEHAVIOR-BASED:

1. What do people find interesting about my products and services? 

2. What do they commonly search for? 

3. What value do they long for?

 

Now use your answers to these questions to generate the subject and content of your blogs. Make it interesting, and engaging!

 

Here are some options on how to present the content on your blog that will be engaging to your audience:

 

FAQs

Most people would go to Frequently Asked Questions blog posts to learn briefly direct answers to their questions. It is easy and convenient.    

List Articles

Featuring “top lists” is always interesting. The comparison, reviews, and rankings can positively influence your readers.   

How-To Guides

A step-by-step guide always draws a lot of readers. If you are selling powder health supplements like mushroom powder, why not create multiple recipes where it can be used?  

Local News

Integrating blogs that are relevant to current affairs within your community, reflects your business’ concern and accountability over public matters. Your blog is a platform you can use to provide or discuss your insights and opinions, from which you can create conversation starters amongst your readers.  

Charities & Sponsorships

Sharing your advocacy and support to charities of your choice can mobilize your readers to join you in your cause. This content shows organizational values and corporate social responsibility.   

Snippets of Podcasts or Vlogs

If you have a podcast or YouTube channel, you can entice your readers with snippets of your podcasts or vlogs. To fully learn more about your topic, invite them to listen to or watch your content.  

 

 

Be sure to include appropriate call-to-actions. It can be an invitation to purchase your products/services, comment on your blog, share your blog, support your advocacies or subscribe to your podcast or vlog channel.

Also, don’t forget to cross-post your blog links to your social media sites and if possible, through your third-party partners.  

 

Do you need help with your content writing?  Get in touch with The Best Media  and access your FREE Consultation

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.