Quality content writing plays a crucial role in boosting your local SEO. An important part of your content strategy should be to feature blogs that EDUCATE, CONVERT, and RETAIN.
To get started on writing localized blogs, think of “What’s Happening around my business?”
This breaks down into two major areas for consideration. You want to ask yourself a series of questions to determine the subjects you should write about.
1. What relevant current events are taking place locally?
2. What are the trending issues or activities in my locality?
3. Is this something my products and services can address?
4. What value can I provide about this subject, related to my products and services?
1. What do people find interesting about my products and services?
2. What do they commonly search for?
3. What value do they long for?
Now use your answers to these questions to generate the subject and content of your blogs. Make it interesting, and engaging!
Most people would go to Frequently Asked Questions blog posts to learn briefly direct answers to their questions. It is easy and convenient.
Featuring “top lists” is always interesting. The comparison, reviews, and rankings can positively influence your readers.
A step-by-step guide always draws a lot of readers. If you are selling powder health supplements like mushroom powder, why not create multiple recipes where it can be used?
Integrating blogs that are relevant to current affairs within your community, reflects your business’ concern and accountability over public matters. Your blog is a platform you can use to provide or discuss your insights and opinions, from which you can create conversation starters amongst your readers.
Sharing your advocacy and support to charities of your choice can mobilize your readers to join you in your cause. This content shows organizational values and corporate social responsibility.
If you have a podcast or YouTube channel, you can entice your readers with snippets of your podcasts or vlogs. To fully learn more about your topic, invite them to listen to or watch your content.
Be sure to include appropriate call-to-actions. It can be an invitation to purchase your products/services, comment on your blog, share your blog, support your advocacies or subscribe to your podcast or vlog channel.
Also, don’t forget to cross-post your blog links to your social media sites and if possible, through your third-party partners.