Web Design

The Top 3 Most Common Construction Marketing Mistakes Companies Make On Their Website

The Top 3 Most Common Construction Marketing Mistakes Companies Make On Their Website

A solid website is the first step for any commercial construction business that wants to stay in business in today’s competitive digital world.

Before you prepare any sort of construction marketing strategy, you need to make sure that you have covered the important key essentials of a good website. You can’t afford to make any mistakes.


The Top 3 Most Common Construction Marketing Mistakes Companies Make On Their Website:


1. It is Not Mobile Friendly

A responsive website can automatically resize itself for the user’s device. Whether they’re on an iPhone, an Android, a tablet, a laptop or desktop, a responsive website is more appealing and easier to use.

Some construction companies were smart enough to invest into a website for their business (before Google became a thing). It’s an important first step. The problem is that most of these websites have not been changed since.

Smartphones did not exist back in those days. So older websites that have not been updated will not be mobile friendly. Today, more users access the internet via their mobile phone than a personal computer.

mobile friendly website

If your website isn’t mobile friendly, it likely offers a poor user experience. Websites that give users a poor user experience will have poor search results in Google.

Read more on the importance of why your website needs to be mobile-friendly.


2. It Has Slow Loading Speeds

The downside to older websites or webpages that are built on inferior or older platforms, is that they can be incredibly slow. With so many users on mobile devices today, it’s critical that your website loads very quickly.

This can be challenging for a construction contractor, especially if you have a large collection of photos. The photos must be optimized for fast loading speeds.


3. It Features Poor-Quality Photos

Strong visuals will help build your credibility and makes you appear more trustworthy. It lets your potential customers know you take pride in your work. Your website should have compelling photos showcasing your best work.

A sample photo that you should NOT use!

construction business photo

You should organize your photos by specific project or project type and not just create a “photo gallery” page.  If a potential customer is looking to remodel their office space visits your site and lands on your office remodeling page, they can easily access a selection of photos from similar projects you’ve completed.  This type of organization provides a much better user experience, which will improve your search engine rankings.

Read more on the most common mistakes construction companies make on their website here.


construction marketing


Are you not quite sure how your website is performing? Want to find out?  The Best Media digital marketing agency can do that for you!

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.