Social Media

Business Tips for Better Tweets

Business Tips for Better Tweets

Do you want to make your tweets stand out?  Are you tweeting daily, but noticing minimal results with no retweets?

There are 255 million active Twitter users generating more than 500 million tweets per day.  Having said that, you want to make your tweets stand out and catch your audience’s attention in the first few words, or they’ll move on to the next tweet that sounds more appealing than yours.


Here are some helpful tips on how to optimize your tweets and increase your Twitter followers:

1. Tweet interesting and funny content along with the business content. Be professional when writing tweets without being overly formal.

2. Talk with them, not at them. Be responsive on Twitter, not a robot. If someone asks a question or comments on your tweets, make sure to reply back.

3. Use action words.  Tweets that contain more adverbs and verbs have a higher click-through rate than tweets with more nouns and adjectives.

4. Capitalize each word in your headline. People prefer title case (or sentence case) when reading titles.  Basically, the first letter of every word in the headline should be capitalized, as opposed to lowercase or all caps.

5. Don’t over-hashtag and avoid using @ mentions whenever possible.

6. Include your URL in your Twitter bio, not just the URL field, to optimize for mobile users.

And lastly, don’t be shy to ask your followers to retweet.  Tweets that specifically ask followers to “retweet” receive 12X higher retweet rates than those that do not.  When retweet is spelled out, the retweet rate is 23X higher than the average. When using the shortened version (the letters “RT”) instead, the retweet rate is 10X higher.

You can find more helpful tips on better tweeting here:

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at