Why Your Business Logo Design Matters More Than You Think

Why Your Business Logo Design Matters More Than You Think

The importance of a good logo design is often overlooked. Many businesses fail to realize the impact it has on their business development and bottom line.

Your business’ logo design is a visual expression of your company’s identity and helps consumers quickly and effectively identify your brand or business.



A well-designed custom logo will not only be appealing, but it will be memorable. It should be unique, comprehensible, and typically reflective on the nature of your business. It should be interesting enough to make a memorable impression, and simple enough to deliver a clear message.

We live in a very visual world and we are naturally drawn to interesting designs and colours. Eye-catching logos tend to stick into people’s brains. Most graphic designers are well versed in incorporating these aspects into logo designs.

To maximize the effectiveness in branding your business logo, it should be used on ALL marketing materials, advertising campaigns, and online digital marketing strategies. Your logo will distinguish you from the competition, so use it as often as possible.

If designed and marketed properly, this branding will essentially build trust with potential and existing customers, increase consumer awareness and generate brand loyalty.


Are you in need of a professional graphic designer to create a custom logo design for your business? Whether it’s graphic design, video production, online reputation management, or SEO marketing, can take care of all of your business needs. For a free consultation, click here.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at