This allows them to do what they do best: produce relevant search results for each user. Things like web page tracking and search history makes this all possible. But, with today’s rising concerns about privacy issues, can a search engine that emphasizes protecting searchers’ privacy when it comes to personalized search results be the next big thing? DuckDuckGo is trying to do just that.
In 2016, it announced it had passed ten billion searches, with four billion occurring in 2016 alone.
When you click on a link on a site, it redirects that request in such a way to prevent it from sending your search terms to other sites. The sites know that you visited them, but they don’t know what search you entered beforehand, nor can they use personal information to identify you. It operates a so-called Tor exit enclave, which means you can get end-to-end anonymous and encrypted searching. You can deviate from the default on its settings page, however, by toggling the redirect, or in the address bar settings. It leaves the choice of protection up to the user.
Today’s increased surveillance, countless security breaches and widespread concerns about data sharing have spooked many of us into wanting to protect our privacy more than ever. The idea of not being tracked is intriguing, but will it produce the quality results that Google produces? Some would say even if it doesn’t, the trade-off would be justified. Have you ever read the disclaimers when installing a browser or creating a new account?
For more information on DuckDuckGo, visit https://duckduckgo.com/about