Digital Advertising

9 Secrets the Pros Use to Create Great Facebook Ad Copy

9 Secrets the Pros Use to Create Great Facebook Ad Copy

Your Facebook ad copy may be the reason why your Facebook ads may not be as successful as you hoped.

Positioning your business on Facebook is a wise step, but attracting and keeping your target audience is wiser! That is your ultimate KPI for your Facebook Ad Copy.  If you want to know the secrets of the pros, those who generate huge revenues from their Facebook ads, make sure to read through this post until the end!


So, How Do The Pros Do It?

1. Perfectly match copy to funnel focus.

Ensure your ads match your specific types of users or your target audience. Make your on-image copy speak directly to your specific audience. If your target audience is 16 – 20 year old girls, having images of a retirement community or a Tilley hat probably aren’t the right direction.


2. Consistently align your copy and visuals.

Building on the point above, did you know that approximately 65% of the world’s population are visual learners? Also, visual information has greater retention in memory compared to written or spoken information. This is the reason why ads are highly visual. Aesthetically, Facebook posts or ads should be appealing. While it’s content should be consistently relevant to the image bearing the key message of your product.


3. Conduct A/B split testing.

A/B split testing involves the use of two or more versions of copy or images and verifying which version performs best with analytics. Test which copy influences a certain segment in your target audience the most. For example, if your main target audience is women in general, they can still be segmented based on age groups – boomers, millennials, and Gen Z. If one of your copy receives more responses to your Calls to Action (CTAs) from the Gen Z audience, then you might as well maximize that copy during your campaign.

facebook ad copy


4. Track your ad conversions well with Facebook Pixel.

Grab more actions and re-engagements from your target audience as you gain a thorough knowledge of their interactions with your websites and Facebook ads through Facebook Pixel.


5. Prioritize “clicks” over “brand”.

Your Facebook ad copy should directly convey the value that your products and services offer. Don’t just describe your product or services, but what value they have and what problems they solve. As they say, make the first impression last!


6. Check your copy’s Relevance Score on Facebook.

Let this tool help you know the quality of the response rate from your ad copy. This will give you an idea of conversion rates.

7. Reward your customers.

Giving more value to your customers by giving them something in return for their engagement will actually attract them to come back. A reward like a free downloadable PDF that gives value and allows them a quick item of value in exchange for an email address increases lasting customer experience.

facebook ad copy tips


8. Tap into your customers’ curiosity.

Curiosity promotes more engagement and interaction. If done properly, your lead generation will be optimized as your customers click to find out more about your products and services.


9. Trigger urgency and scarcity.

Setting limitations until a certain given time can trigger an increase in customer engagement. For instance, “the first 50 customers get a 30% discount until 12 noon today!” The right mix of urgency and scarcity will boost responses to your ad!


Maximize your Facebook Ads! Use the tools and key strategies shared above to keep on increasing interactions between your customers and your business.

If you need help you strategize beyond the nine secrets of the pros, book a Free Consultation and let’s talk.


Don’t miss your opportunity to grow your leads now to grow your business revenue!

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at