Your Facebook ad copy may be the reason why your Facebook ads may not be as successful as you hoped.
Positioning your business on Facebook is a wise step, but attracting and keeping your target audience is wiser! That is your ultimate KPI for your Facebook Ad Copy. If you want to know the secrets of the pros, those who generate huge revenues from their Facebook ads, make sure to read through this post until the end!
Ensure your ads match your specific types of users or your target audience. Make your on-image copy speak directly to your specific audience. If your target audience is 16 – 20 year old girls, having images of a retirement community or a Tilley hat probably aren’t the right direction.
Building on the point above, did you know that approximately 65% of the world’s population are visual learners? Also, visual information has greater retention in memory compared to written or spoken information. This is the reason why ads are highly visual. Aesthetically, Facebook posts or ads should be appealing. While it’s content should be consistently relevant to the image bearing the key message of your product.
A/B split testing involves the use of two or more versions of copy or images and verifying which version performs best with analytics. Test which copy influences a certain segment in your target audience the most. For example, if your main target audience is women in general, they can still be segmented based on age groups – boomers, millennials, and Gen Z. If one of your copy receives more responses to your Calls to Action (CTAs) from the Gen Z audience, then you might as well maximize that copy during your campaign.
Grab more actions and re-engagements from your target audience as you gain a thorough knowledge of their interactions with your websites and Facebook ads through Facebook Pixel.
Your Facebook ad copy should directly convey the value that your products and services offer. Don’t just describe your product or services, but what value they have and what problems they solve. As they say, make the first impression last!
Let this tool help you know the quality of the response rate from your ad copy. This will give you an idea of conversion rates.
Giving more value to your customers by giving them something in return for their engagement will actually attract them to come back. A reward like a free downloadable PDF that gives value and allows them a quick item of value in exchange for an email address increases lasting customer experience.
Curiosity promotes more engagement and interaction. If done properly, your lead generation will be optimized as your customers click to find out more about your products and services.
Setting limitations until a certain given time can trigger an increase in customer engagement. For instance, “the first 50 customers get a 30% discount until 12 noon today!” The right mix of urgency and scarcity will boost responses to your ad!
Maximize your Facebook Ads! Use the tools and key strategies shared above to keep on increasing interactions between your customers and your business.
If you need help you strategize beyond the nine secrets of the pros, book a Free Consultation and let’s talk.
Don’t miss your opportunity to grow your leads now to grow your business revenue!