You’ve been developing a new, well thought out product or service that is better than your competition’s or solves a problem for your clients in a new or innovative way. You are getting ready to bring this to market, but now comes one of the most critical steps in determining the success or failure of your product’s journey to market…. The product launch.
Your challenge is that thousands of corporations launch new products and services every day across Canada, North America, and the World at large.
What you do and how you approach the next few months before and directly after your product is launched on the market will determine user adoption and engagement and ultimately how successful your product will be.
This article will take you through the 8 critical steps and considerations that The Best Media uses to ensure that your product launch builds awareness and demand for your new product or service.
Before we get into the tools, you need to have a Marketing Plan to guide us on what tools to use. The Marketing plan and tools we use will create awareness about your new product and are designated to make a lasting impression that moves buyers and creates demand.
1. Create press releases and reviews by the press.
This news-worthy content is commonly effective in announcing your new products. Don’t forget to include endorsements from your customers. Their influence to positively endorse your new products builds the credibility of your brand. Once the product is released or leading up to it, try to get the members of the press to provide reviews about the product.
2. Create viral awareness on your website and social media channels.
This is the immediate and easiest step you can take to promote your new products. Write blogs about product features and how it benefits your customers.
3. Announce through paid advertisements.
Do this digitally and traditionally as applicable for your product. This means you need a combination of search engine marketing such as Google Adwords, print media such as newspapers and magazines, display ads, outdoor advertising, radio and TV advertising, and etc.
4. Build Demand
Your marketing team (or better yet your marketing agency…and if you are using an agency, shouldn’t you use The BEST?) can do this in a number of engaging ways, including Email and Referral campaigns to really make your existing network and resources work for you.
5. Get endorsements.
Network with third-party industries related to your new products. Not only you will be promoted among their reach but this also augments your marketing efforts.
6. Launch engaging campaigns.
Whether it’s through email, social media, or lead referrals, nurture your prospects with value-adding content and/or incentives towards purchasing your new products.
7. Hold fun contests.
Holding contests is a creative strategy to get leads for your product launching. Carefully design your contest in a way that you would be attracting the right prospects.
8. Participate in trade conventions.
Position your brand and new products among the other members in your industry. This is also a great way to network with prospective clients and business partners. Plus, this can be a great content to boost your social media marketing and relevant mentions.
You have put a lot of time, planning, and capital into the creation of your new product. You might have the resources, personnel, or time to do all of this, but if you want to ensure that you make the most of a huge investment in your business (the launch of the new product), make sure that it is a success.
Make sure that your product launch is strategic, engaging, and exciting, so that your clients, present and future are aware of and fully use it.
Bring your new products at the frontline of the market.
The Best Media can help you make this possible.
Reach out to us for a FREE Consultation at https://thebestmedia.com/consultation/ .